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The Chronicle of Higher Education Features Search Influence on AI Search
On November 2, in its Daily Briefing newsletter, The Chronicle of Higher Education interviewed Paula French of Search Influence and Bruce Etter, senior director of research and consulting at UPCEA, on how colleges can earn visibility in AI-generated answers. The interview ran under the heading “How to Win Prospects and …
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Search Influence Joins UPCEA MEMS 2026 With Two AI Search Visibility Sessions
Search Influence will attend the 35th annual UPCEA MEMS 2026 Conference in Orlando, Florida, from November 30 to December 2, at Disney’s Coronado Springs Resort. The team will present two sessions on AI search visibility and meet fellow higher education marketers at our booth. MEMS is the annual UPCEA event …
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UPCEA Guest Blog: Alison Zeringue on Using SEO + PPC in Higher Ed Marketing
Table of Contents Reaching Students in a Fragmented Search Landscape Building an Integrated Strategy That Drives Results Take the Next Step: Build a Smarter Enrollment Funnel Search Influence’s Director of Account Management, Alison Zeringue, is helping higher education marketers rethink their digital strategies in her latest UPCEA guest post: “Digital …
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AI in Higher Education: UPCEA Conference Takeaways to Improve Your SEO Strategy
This post was updated by Ren Horst on April 16, 2025 following this year’s conference. It was originally published on March 18, 2025. Key Insights At the 2025 UPCEA Annual Conference, speakers emphasized that higher ed marketers need to adapt their strategies to keep up with changing search behaviors, rising …
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WEBINAR: Top Trends for Your 2025 SEO Strategy [Search Influence and UPCEA]
About the Higher Ed SEO Trends Webinar Search Influence and UPCEA hosted the joint webinar “Top Trends for Your 2025 SEO Strategy to Attract the Modern Learner.” AI-generated search results and social search have transformed user behavior, including how prospective students research and apply to institutions. As higher education marketers, …
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Not Tracking Cost Per Inquiry? Expect Budget Waste
Key Insights Tracking and optimizing CPI is crucial for higher education marketers to ensure budget efficiency and maximize return on investment. Failing to track CPI can make it difficult for higher ed marketers to correlate marketing success with enrollment, justify budget allocations, and optimize campaigns. Tracking CPI empowers higher ed …
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Gain Recruitment SEO Insights From Will Scott’s Recent UPCEA Blog Post
Search Influence Co-Founder and CEO Will Scott recently wrote a guest blog post for our higher education marketing partners at UPCEA. The blog post, titled “Drive Success: Using Recruitment SEO to Fill Higher Education Seats,” takes an in-depth look at how higher learning institutions can utilize recruitment SEO to adapt …
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Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.” Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing. …
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Search Influence and UPCEA to Present Webinar: “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report”
53% of our higher ed marketing research respondents aren’t satisfied with their campaigns’ performance. How are you doing? On Wednesday, March 13, at 2 PM ET/1 PM CT, Search Influence and UPCEA will host the live webinar, “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report.” We’ll cover …
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UPCEA Webinar Highlights: The Power of CPI in Measuring Higher Ed Marketing Success
Key Insights: Search Influence and UPCEA have teamed up to create a nationwide benchmark for cost per inquiry (CPI) specifically for professional, continuing, and online education institutions. With an industry-standard benchmark, higher education institutions can better understand how effective their marketing efforts are in attracting prospective students and the factors …
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