Search Influence and UPCEA to Present Webinar: “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report”

March 11th, 2024 by Ren Horst

Search Influence - Webinar

53% of our higher ed marketing research respondents aren’t satisfied with their campaigns’ performance. How are you doing?

On Wednesday, March 13, at 2 PM ET/1 PM CT, Search Influence and UPCEA will host the live webinar, “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report.” We’ll cover our latest research study, which establishes an industry-wide cost-per-inquiry (CPI) benchmark and explores whether higher ed institutions track critical metrics that inform outcomes.

Join us to see how your campaigns measure up to others in your industry — and which metrics best assess your success.

What You Will Learn

Attend the live higher education marketing webinar to learn:

  • The metrics peer institutions track
  • How your university’s CPI metrics compare to peer institutions
  • The most popular sources of inquiries for professional and online programs

Plus, we’ll give an exclusive first look at our most recent research in collaboration with UPCEA to develop a cost-per-inquiry and cost-per-enrolled student benchmark.

Bonus: Don’t miss out on our live event giveaway! By registering, you automatically enter the draw to win a $50 prize redeemable across a wide range of over 1,000 top gift cards, prepaid cards, and charitable contributions. We will select four winners — register now to be one of them!

Your Higher Ed Marketing Presenters

In “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report,” you’ll hear from industry experts:

  • Jim Fong, Chief Research Officer, UPCEA
  • Bruce Etter, Senior Director of Research and Consulting, UPCEA
  • Paula French, Director of Sales and Marketing, Search Influence
  • Alison Zeringue, Director of Account Management, Search Influence

Register for the Webinar

Search Influence became Platinum Partners with UPCEA in 2022. Over the course of our two-year partnership, we’ve co-authored SEO and paid advertising research for higher education institutions looking to elevate their strategy standards.

“What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report” will
offer an in-depth analysis of current marketing strategies within higher education, highlighting the importance of data-driven decisions. The webinar is a must-attend event for anyone looking to gain insights into optimizing their marketing efforts, understanding industry benchmarks, and improving overall campaign performance.

Register for the live webinar today to see how tracking the right metrics can impact your school’s bottom line.

LIVE WEBINAR: 2024 Higher Ed Marketing Metrics Research