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Gen Z is the Next Non Traditional Student: Move Them Down the Funnel with These 2 Tactics
Key Insights Since Generation Z (Gen Z) is the next generation of non-traditional learners, it’s essential to provide accessible and relevant information to this new generation of life-long learners. Two tactics in higher education marketing—Facebook/Instagram Lead Generation and Email Nurture campaigns—can help move prospective students through the funnel and one …
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Stairway to Higher Ed Website Heaven: Seven Steps to Engage Prospects and Students
This post was updated by Ariel Tusa on September 24, 2020 to reflect recent trends and refreshed statistics. It was originally published on May 2nd, 2019. Key Insights Make sure your website is an easily accessible tool that prospective students can use to find information. Cater to mobile users by …
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Capture More Potential Applicants With Lead Generation Ads
Students rely on search engines to research and evaluate the colleges they are interested in attending. As an institution of higher education, you should nurture them from the early stages of research to when they begin applications. The applicant cycle, according to PerfectSearch, can take up to two or more …
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