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  • 5 Minute Power-Session: Solving 3 Key Higher Education Marketing Data Challenges

    May 04, 2022 by in Higher Education Marketing Alison Zeringue - Leave a comment
    Higher ed marketer looking at marketing metrics

    When it comes to marketing and recruitment pipeline data and analytics in higher education, there are a few common challenges universities and professional, continuing, and online education units (PCOs) often face: Silos within the university Marketing is responsible for owned and paid media including the website, social media channels, and …
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  • Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust in Your Marketing Plan ”

    January 05, 2022 by in Higher Education Marketing Shira Pinsker - Leave a comment
    Plan, Track, & Earn Buy-In for Your Marketing Strategy webinar graphic

    Search Influence will host the higher education marketing training How to Gain Stakeholder Trust in Your Marketing Plan Jan 11, 2021 at 12pm EST/11am CST. Register for this training here. All registrants receive a recording of the first two parts of the series, as well as this third session. About …
    Continue Reading >>

  • Gen Z is the Next Non Traditional Student: Move Them Down the Funnel with These 2 Tactics

    June 02, 2021 by in Higher Education Marketing Jenna Movahed - Leave a comment
    Higher education marketing for Gen Z

    Key Insights Since Generation Z (Gen Z) is the next generation of non-traditional learners, it’s essential to provide accessible and relevant information to this new generation of life-long learners. Two tactics in higher education marketing—Facebook/Instagram Lead Generation and Email Nurture campaigns—can help move prospective students through the funnel and one …
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  • Stairway to Higher Ed Website Heaven: Seven Steps to Engage Prospects and Students

    September 24, 2020 by in Higher Education Marketing Ariel Tusa - Leave a comment

    This post was updated by Ariel Tusa on September 24, 2020 to reflect recent trends and refreshed statistics. It was originally published on May 2nd, 2019. Key Insights Make sure your website is an easily accessible tool that prospective students can use to find information. Cater to mobile users by …
    Continue Reading >>

  • Capture More Potential Applicants With Lead Generation Ads

    May 23, 2019 by in Digital Advertising Paige Pevlor - Leave a comment
    Person setting up Facebook lead generation ads for their business

    Students rely on search engines to research and evaluate the colleges they are interested in attending. As an institution of higher education, you should nurture them from the early stages of research to when they begin applications. The applicant cycle, according to PerfectSearch, can take up to two or more …
    Continue Reading >>

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  • No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel. Leave a comment
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