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  • Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy

    August 01, 2022 by in Digital Advertising, Higher Education Marketing Jeanne Lobman - Leave a comment
    Student at university holding textbooks

    Key Insights Just like other businesses, higher education institutions need to use marketing tools and strategies to broaden awareness of their brand and attract new students. Education marketing can help a higher education institution to present relevant, personalized information to prospective students, which in turn spurs their interest in enrollment. …
    Continue Reading >>

  • 5 Minute Power-Session: Solving 3 Key Higher Education Marketing Data Challenges

    May 04, 2022 by in Higher Education Marketing Alison Zeringue - Leave a comment
    Higher ed marketer looking at marketing metrics

    When it comes to marketing and recruitment pipeline data and analytics in higher education, there are a few common challenges universities and professional, continuing, and online education units (PCOs) often face: Silos within the university Marketing is responsible for owned and paid media including the website, social media channels, and …
    Continue Reading >>

  • Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust in Your Marketing Plan ”

    January 05, 2022 by in Higher Education Marketing Shira Pinsker - Leave a comment
    Plan, Track, & Earn Buy-In for Your Marketing Strategy webinar graphic

    About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies fuel student growth. Search Influence will guide you through how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your …
    Continue Reading >>

  • Gen Z is the Next Non Traditional Student: Move Them Down the Funnel with These 2 Tactics

    June 02, 2021 by in Higher Education Marketing Jenna Movahed - Leave a comment
    Higher education marketing for Gen Z

    Key Insights Since Generation Z (Gen Z) is the next generation of non-traditional learners, it’s essential to provide accessible and relevant information to this new generation of life-long learners. Two tactics in higher education marketing—Facebook/Instagram Lead Generation and Email Nurture campaigns—can help move prospective students through the funnel and one …
    Continue Reading >>

  • Stairway to Higher Ed Website Heaven: Seven Steps to Engage Prospects and Students

    September 24, 2020 by in Higher Education Marketing Ariel Tusa - Leave a comment

    This post was updated by Ariel Tusa on September 24, 2020 to reflect recent trends and refreshed statistics. It was originally published on May 2nd, 2019. Key Insights Make sure your website is an easily accessible tool that prospective students can use to find information. Cater to mobile users by …
    Continue Reading >>

  • Capture More Potential Applicants With Lead Generation Ads

    May 23, 2019 by in Digital Advertising Paige Pevlor - Leave a comment
    Person setting up Facebook lead generation ads for their business

    Students rely on search engines to research and evaluate the colleges they are interested in attending. As an institution of higher education, you should nurture them from the early stages of research to when they begin applications. The applicant cycle, according to PerfectSearch, can take up to two or more …
    Continue Reading >>

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