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  • Local SEO: How to Clean up Citations for Better SERP Visibility

    July 25, 2016 by in SEO Search Influence Alumni - 1 comment

    Google, Bing, and other major search engines are constantly changing and developing their search engine results pages (SERPs). Major components of these pages include organic, paid, and local results. With the ever-increasing use of mobile, these local results are growing in importance in overall SEO strategy. So how does one …
    Continue Reading >>

  • Hello Bing, Goodbye Yahoo Local: Moz Local Makes Moves

    August 20, 2015 by in SEO admin - Leave a comment

    Moz Local made some small changes to its reporting dashboard over the past week or so. These small layout differences indicted a large change in the capabilities of the tool. Only announced on August 18th (though acknowledging that updates slowly rolled out over the previous week), Moz has added City …
    Continue Reading >>

  • Five For Friday: Vine Allows Video Imports, AdWords Launches New Bulk Editing, Snapchat Does News, And More!

    August 22, 2014 by in News Search Influence Alumni - Leave a comment

    1. Vine Finally Lets You Import Videos From Your Phone – Mashable Love making videos on Instagram? Well guess what! The popular app, Vine, is finally allowing users to upload videos from their phones. In addition to being able to import your own videos, Vine now also allows you to …
    Continue Reading >>

  • Five For Friday: Facebook Mobile Ad Tracking, Promoted Video Tweets, And More.

    August 15, 2014 by in News Search Influence Alumni - Leave a comment

    Facebook rolls out new way for advertisers to track engagement with mobile ad campaigns. User suspicion on the rise as updated Messenger app gains greater access to personal information stored on mobile devices. Twitter begins testing promoted video posts for brands. Yelp and Bing join forces in the name of …
    Continue Reading >>

  • Five for Friday – Google Does the World Cup, Pinterest as the Next Big Search Engine, and Facebook Playing Catch Up!

    June 20, 2014 by in News Jordan Polhemus - Leave a comment

    Google revamps its algorithm, and its Doodles. Businesses are finding their audience on Pinterest more than ever before. Meanwhile, Facebook finally finds a way to mimic Snapchat, but with a catch. 1. World Cup Google Doodles – Google If you haven’t noticed Google’s Doodles this week, here is a recap …
    Continue Reading >>

  • 5 For Friday – Bing Turns 5, Google+ Pages Merge, & MySpace Misses You!

    June 06, 2014 by in News Megan Lindsey - Leave a comment

    1. At Five Years Old, Bing Has Come Far Yet Has More To Grow – Search Engine Land Can you believe the little guy is already 5 years old?! Microsoft’s search engine has made some solid strides over the last five years, gaining more of the search market share, and …
    Continue Reading >>

  • 5 For Friday – Backlinks, Knowledge Graph, And Privacy!

    May 16, 2014 by in News Search Influence Alumni - 1 comment

    1. Matt Cutts: Google Won’t Devalue Links Anytime Soon -Search Engine Watch Well, you’d certainly hope this is the case with the way Google is initiating hundreds of thousands of manual actions every month…But in Matt Cutt’s recent video, he explains the value of those quality links while Google continues to …
    Continue Reading >>

  • 5 for Friday — Links, Stories, & Posts for Your Weekend

    June 14, 2013 by in News Search Influence Alumni - Leave a comment

    1. Google Acquires Waze to Improve Local Search Experience – Brafton On June 13, Google announced that it had acquired Waze, a social-sharing platform that uses crowdsourcing to gather real-time information about road closures and traffic jams to give mobile searchers accurate, up-to-the-minute directions. The deal will provide new data for Google Maps …
    Continue Reading >>

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    April 26, 2013 by in News Search Influence Alumni - Leave a comment

    1. Bing Places For Business replaces Bing Business Portal – Small Business Search Marketing Bing has made some significant changes in its local business listing management platform. Bing Places will replace the old Bing Business Portal, and along with the name change comes a simpler system that strips away much of the non-local …
    Continue Reading >>

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    January 18, 2013 by in News Search Influence Alumni - Leave a comment

    6 Ways to Use the New LinkedIn Features to Get More Business — Social Media Examiner Even your online presence only gets one chance to make a first impression. LinkedIn recently updated its user interface to help users present their accomplishments and skills in a refreshing, new way. This article looks at …
    Continue Reading >>

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