5 For Friday – Bing Turns 5, Google+ Pages Merge, & MySpace Misses You!
June 6th, 2014 by
1. At Five Years Old, Bing Has Come Far Yet Has More To Grow – Search Engine Land
Can you believe the little guy is already 5 years old?! Microsoft’s search engine has made some solid strides over the last five years, gaining more of the search market share, and taking Yahoo’s 2nd place rank. While Google continues to dominate, Bing has been challenging users to make the switch, but it looks like the only share they’re gaining is from Yahoo.
Although they will probably never match Google, Bing’s success as credible search platform has lead to partnerships outside of Microsoft, putting search into services and apps, including third-party apps. With the progress they’ve made so far, it’ll be interesting to see where they’ll be in 5 more years.
Google has released an update to Google+ that will finally make it possible to merge a Google+ Local page with a Brand page. After Google Places began integrating Google+, many businesses were confused and frustrated when realizing that they were unable to integrate their existing Google+ Brand pages with their verifiedLocal page.
The problem has been solved with this recent update, and businesses are now able to merge all of their local data with their Brand page. This will allow for all of the local features to also be integrated, which include reviews, business information, and the map. This article give specifics about the changes to your pages when making the switch.
Google+ still has a several other kinks that they need to address, but this is a step in the right direction and will bring some much needed relief to many business owners (and marketers!). Happy merging!
3. Press Release Rankings: Slammed by the Panda? – SEER Interactive
Since the release of Panda 4.0, press release agencies have seen a severe drop in traffic, which has everyone questioning the value of using them for SEO marketing efforts.
The algorithm update has primarily affected the press release sites’ rankings in search results, specifically when used to manipulate the search results with irrelevant content. This means that the press releases most affected are spammy and were being used as a way to game search results while not providing any useful information for the searcher.
The good news is that press releases are still a very valuable marketing tool, when used for the right reasons (to announce timely and newsworthy information). This particular impact of the Panda update on press release sites is just another way that Google is cleaning up search results, proving just how important it is to always produce the most relevant and useful content for your business.
4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond – Search Engine Watch
It’s pretty clear that Google loves their products and wants you to use them. All of them. And the more active you are, the better. For Google+, not only is it important to be active, it’s important that you engage and build up your fanbase—follow and be followed. This article shares some great tips and tricks to get started on building your fanbase and to create and maintain engaging content for your followers.
Remember that old Myspace page you had 10 years ago? Neither do we. If you’re one of the lucky people that has access to or even uses that old email account, Myspace wants to remind you by sending you old embarrassing photos. While these admirable marketing efforts probably won’t make you go back, it will, at the very least, drive more traffic to their site so that you can laugh at those photos…and then delete your account.
“5th Birthday Cake” by Andy Eick
“Giant Panda” by Chen Wu from Shanghai, China
“Myspace Ruined My Life” by Bill Alldredge