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Latest Posts
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  • ChatGPT: Data Mining and SEO With OpenAI and Bing

    March 10, 2023 by in Industry Insights, Marketing Analytics, SEO Will Scott - 1 comment
    HAL 9000 says "What are you doing, Dave??

    Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
    Continue Reading >>

  • No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.

    May 13, 2022 by in Industry Insights, Marketing Analytics, News Will Scott - Leave a comment

    Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users  – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4 but not “upgrading” just yet. No doubt, GA4 will be a great improvement, but there are …
    Continue Reading >>

  • How to Use Google Shopping to Increase Retail Sales

    June 05, 2019 by in Digital Advertising, Marketing Analytics Leslie Williams - Leave a comment
    Carrying shopping bags after a lot of retail spending

    It’s more important for retailers, now more than ever, to capitalize on the internet as an additional revenue source for their businesses. The vast majority of internet users in the U.S. are expected to shop online this year, with Statista estimating that 80% of all internet users in the country …
    Continue Reading >>

  • How to Balance In-house Marketing With an Agency

    December 06, 2018 by in Industry Insights Paula Keller French - 1 comment

    How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
    Continue Reading >>

  • Year-end Trends: What’s Been Driving Local Search in 2018?

    December 04, 2018 by in SEO Cory Agular - Leave a comment

    Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
    Continue Reading >>

  • Trust Your Marketing to a Team, Not a Machine

    November 15, 2018 by in Industry Insights Jeanne Lobman - Leave a comment

    You’ve probably heard something like this before: “Automated marketing is bad for business!” But, actually, I’m not sure I 100% agree with that—I know, you’re surprised, right? A marketer telling you that machines and automation are a good thing? Well, hear me out. Artificial intelligence is growing at a rapid …
    Continue Reading >>

  • Non-Secure Site? Prepare Your Website for the Google Chrome 70 Rollout

    September 04, 2018 by in Industry Insights, SEO Mildred Padilla - 1 comment
    Graphic of a non-secure site

    Since last year, we have been explaining what HTTPS means and the important updates announced by Google. Let’s do a brief refresher course. What Is the Difference Between HTTP and HTTPS? HTTP and HTTPS protocols both fulfill the same core function to transfer data over the internet. HTTPS stands for …
    Continue Reading >>

  • How to Drive Conversions With the Right Contact Form—And What to Avoid

    August 23, 2018 by in Digital Advertising, SEO Jared Jones - 1 comment

    Your business’ shiny new website just launched and everyone assumed a deluge of fresh new leads would follow. To everyone’s dismay, the predicted deluge turns out to be nothing more than just a trickle. What gives exactly? “Build it and they will come” may ring true with your traffic itself …
    Continue Reading >>

  • Why You Should be Posting on Google My Business

    August 21, 2018 by in SEO, Social Media Jenna Movahed - 6 comments

    “Just Yahoo it,” said no one ever. It just doesn’t have the same ring as “Google it,” which was officially added to the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary in 2006. That’s because Google has practically monopolized internet searching. According to NetMarketShare, Google accounted for over 79 percent …
    Continue Reading >>

  • Your Referral-Based Business Still Needs Digital Marketing

    June 20, 2018 by in Industry Insights Gabrielle Woodard - 1 comment

    Most referral based businesses are pretty happy watching the dollars come in without having to invest in marketing. The business model usually looks a little something like this: company does good work → client is happy → client tells a friend they are happy with great work by company → …
    Continue Reading >>

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