• About
    • Featured Industries
      • Zoos, Museums, and Attractions
      • Higher Education Digital Marketing
      • Medical & Healthcare
    • Speaking Engagements
    • Google Premier Partner
    • Pricing Transparency
    • Diversity & Inclusion
    • Causes and Nonprofits
    • In The Media
    • Company Values
  • Services
    • SEO
    • Local SEO
    • Content Marketing
    • Digital Advertising
    • Analytics & Lead Tracking
    • Consulting
    • Pricing Transparency
      • SEO Pricing
      • Paid Advertising Pricing
  • Results
    • Success Stories
      • Patient Inquiries & ROI
      • Lead Generation
      • Microsite Migration SEO
      • Blog Strategy SEO
      • New Program Lead Generation
    • Testimonials
    • Awards and Achievements
    • Industry Reviews
  • Careers
    • Current Openings
    • Company Culture
  • Contact Us
    • Request Proposal
  • Blog
    • Higher Education Marketing
    • Healthcare Marketing
    • Content Marketing
    • Digital Advertising
    • Industry Insights
    • Marketing Analytics
    • News
    • SEO
    • Social Media
  • 504-208-3900
  • << Close
  • Home

  • About
  • Featured Industries
  • Zoos, Museums, and Attractions
  • Higher Education Digital Marketing
  • Medical & Healthcare
  • Speaking Engagements
  • Google Premier Partner
  • Pricing Transparency
  • Diversity & Inclusion
  • Causes and Nonprofits
  • In The Media
  • Company Values

  • Services
  • SEO
  • Local SEO
  • Content Marketing
  • Digital Advertising
  • Analytics & Lead Tracking
  • Consulting
  • Pricing Transparency
  • SEO Pricing
  • Paid Advertising Pricing

  • Results
  • Success Stories
  • Patient Inquiries & ROI
  • Lead Generation
  • Microsite Migration SEO
  • Blog Strategy SEO
  • New Program Lead Generation
  • Testimonials
  • Awards and Achievements
  • Industry Reviews

  • Careers
  • Current Openings
  • Company Culture

  • Contact Us
  • Request Proposal

  • Blog
  • Higher Education Marketing
  • Healthcare Marketing
  • Content Marketing
  • Digital Advertising
  • Industry Insights
  • Marketing Analytics
  • News
  • SEO
  • Social Media
Latest Posts
Topics
Archives
  • Why Is Google Traffic Down In April 2023?

    May 09, 2023 by in Industry Insights, News, SEO Will Scott - 1 comment
    ChatGPT VS Google Battle Royale

    Update from the “Correlation is not Causation” file. While investigating more, I noticed this in Google Search Console. A client who has historically had consistent #1 ranking for a specific phrase showed significant volatility in the last month. That volatility roughly coincides with the finalization of the March Core Update. …
    Continue Reading >>

  • ChatGPT: Data Mining and SEO With OpenAI and Bing

    March 10, 2023 by in Industry Insights, Marketing Analytics, SEO Will Scott - 1 comment
    HAL 9000 says "What are you doing, Dave??

    Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
    Continue Reading >>

  • No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.

    May 13, 2022 by in Industry Insights, Marketing Analytics, News Will Scott - Comments Off on No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.

    Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users  – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4 but not “upgrading” just yet. No doubt, GA4 will be a great improvement, but there are …
    Continue Reading >>

  • How to Use Google Shopping to Increase Retail Sales

    June 05, 2019 by in Digital Advertising, Marketing Analytics Leslie Williams - Comments Off on How to Use Google Shopping to Increase Retail Sales
    Carrying shopping bags after a lot of retail spending

    It’s more important for retailers, now more than ever, to capitalize on the internet as an additional revenue source for their businesses. The vast majority of internet users in the U.S. are expected to shop online this year, with Statista estimating that 80% of all internet users in the country …
    Continue Reading >>

  • How to Balance In-house Marketing With an Agency

    December 06, 2018 by in Industry Insights Paula Keller French - 1 comment

    How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
    Continue Reading >>

  • Year-end Trends: What’s Been Driving Local Search in 2018?

    December 04, 2018 by in SEO Cory Agular - Comments Off on Year-end Trends: What’s Been Driving Local Search in 2018?

    Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
    Continue Reading >>

  • Trust Your Marketing to a Team, Not a Machine

    November 15, 2018 by in Industry Insights Jeanne Lobman - Comments Off on Trust Your Marketing to a Team, Not a Machine

    You’ve probably heard something like this before: “Automated marketing is bad for business!” But, actually, I’m not sure I 100% agree with that—I know, you’re surprised, right? A marketer telling you that machines and automation are a good thing? Well, hear me out. Artificial intelligence is growing at a rapid …
    Continue Reading >>

  • Non-Secure Site? Prepare Your Website for the Google Chrome 70 Rollout

    September 04, 2018 by in Industry Insights, SEO Mildred Padilla - 1 comment
    Graphic of a non-secure site

    Since last year, we have been explaining what HTTPS means and the important updates announced by Google. Let’s do a brief refresher course. What Is the Difference Between HTTP and HTTPS? HTTP and HTTPS protocols both fulfill the same core function to transfer data over the internet. HTTPS stands for …
    Continue Reading >>

  • How to Drive Conversions With the Right Contact Form—And What to Avoid

    August 23, 2018 by in Digital Advertising, SEO Jared Jones - 1 comment

    Your business’ shiny new website just launched and everyone assumed a deluge of fresh new leads would follow. To everyone’s dismay, the predicted deluge turns out to be nothing more than just a trickle. What gives exactly? “Build it and they will come” may ring true with your traffic itself …
    Continue Reading >>

  • Why You Should be Posting on Google My Business

    August 21, 2018 by in SEO, Social Media Jenna Movahed - 6 comments

    “Just Yahoo it,” said no one ever. It just doesn’t have the same ring as “Google it,” which was officially added to the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary in 2006. That’s because Google has practically monopolized internet searching. According to NetMarketShare, Google accounted for over 79 percent …
    Continue Reading >>

Next Page »

START A CONVERSATION

Privacy Policy

Subscribe to our Blog

Popular Topics

  • Higher Education Marketing
  • Healthcare Marketing
  • Content Marketing
  • Digital Advertising
  • Industry Insights
  • Marketing Analytics
  • News
  • SEO
  • Social Media

Recent Posts

  • Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog Comments Off on Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog
  • SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP Comments Off on SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP
  • Top 5 SEO Skills Necessary to Drive Results Comments Off on Top 5 SEO Skills Necessary to Drive Results
Mailing Address:
Search Influence
1423 Pine Street
New Orleans LA 70118
(504) 208-3900
Fax: (504) 617-6096

Site Map

Healthcare Marketing | Higher Education Marketing | New Orleans SEO

info@searchinfluence.com
© 2023 Search Influence

Higher Education SEO Research Study
Download Now

We use cookies to enhance user experience on our website and for analytical purposes. You can manage your own cookie settings within your browser or device settings or preferences at any time. By continuing to browse or by clicking "Accept", you agree to the terms of our Data Collection Privacy Policy.

Search Influence
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.