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In-House Marketing vs. Agency Teams: Build a Strong Strategy Together
This post was updated by Paula French on 2/28/25 to reflect recent trends and best practice. It was originally published on 12/6/2018. Key Insights As brands grow, marketing demands increase, making it difficult for internal teams to execute strategy, create content, analyze performance, and keep up with industry shifts all …
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Google officially launches AI Overviews for search
Google announces AI Overviews are available for all US searchers Google is trying to steal your searches, what can you do about it? At yesterday’s Google I/O, Google announced it is rolling out “AI overviews” for all US searchers. Without getting too geeky, the AI Overviews are “retrieval augmented generation,” where essentially Google looks into its large language model (i.e. big ol’ database of knowledge) …
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#1 Organic & No Clicks? Google Ads 2023 SERP Smackdown!
High Ranking Keywords and Low Traffic? Are algorithm updates and AI just a red herring for more Google Ads in 2023? It’s not just a #1 position. It’s a rich snippet. And a full-feature rich snippet with images, a bulleted list, and everything. But the CTR (click-through rate) is a …
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Why Is Google Traffic Down In April 2023?
Update from the “Correlation is not Causation” file. While investigating more, I noticed this in Google Search Console. A client who has historically had consistent #1 ranking for a specific phrase showed significant volatility in the last month. That volatility roughly coincides with the finalization of the March Core Update. …
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ChatGPT: Data Mining and SEO With OpenAI and Bing
Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
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No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.
Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4 but not “upgrading” just yet. No doubt, GA4 will be a great improvement, but there are …
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How to Use Google Shopping to Increase Retail Sales
It’s more important for retailers, now more than ever, to capitalize on the internet as an additional revenue source for their businesses. The vast majority of internet users in the U.S. are expected to shop online this year, with Statista estimating that 80% of all internet users in the country …
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Year-end Trends: What’s Been Driving Local Search in 2018?
Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
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Trust Your Marketing to a Team, Not a Machine
You’ve probably heard something like this before: “Automated marketing is bad for business!” But, actually, I’m not sure I 100% agree with that—I know, you’re surprised, right? A marketer telling you that machines and automation are a good thing? Well, hear me out. Artificial intelligence is growing at a rapid …
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Non-Secure Site? Prepare Your Website for the Google Chrome 70 Rollout
Since last year, we have been explaining what HTTPS means and the important updates announced by Google. Let’s do a brief refresher course. What Is the Difference Between HTTP and HTTPS? HTTP and HTTPS protocols both fulfill the same core function to transfer data over the internet. HTTPS stands for …
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