This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Why You Should be Posting on Google My Business
“Just Yahoo it,” said no one ever. It just doesn’t have the same ring as “Google it,” which was officially added to the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary in 2006. That’s because Google has practically monopolized internet searching. According to NetMarketShare, Google accounted for over 79 percent …
Continue Reading >> -
Your Referral-Based Business Still Needs Digital Marketing
Most referral based businesses are pretty happy watching the dollars come in without having to invest in marketing. The business model usually looks a little something like this: company does good work → client is happy → client tells a friend they are happy with great work by company → …
Continue Reading >> -
How to Navigate the NEW Google Adwords Experience
AdWords recently announced that they are fully switching to the new experience by the end of the year, and I’m here to tell you it’s going to be okay! The new experience has been available to all advertisers since October, but we’ve had exclusive access for a while and have …
Continue Reading >> -
Why Are My Ads Disapproved by Google’s Misleading Content Policy?
In its continual quest to better serve users, Google has cracked down on misleading content in advertisements as well as website content. When your advertising campaign is slammed for “misleading content,” it can come as quite a surprise. Because Google holds advertisers to a high standard, some of the violations …
Continue Reading >> -
The Beginning of Google’s Mobile-first Index Rollout Is Underway—Are You Prepared?
In 2016, Google announced they had begun testing a new ranking system based on indexing all mobile content first. Now, it’s official. The eagle has landed! The beginning of Google’s mobile-first indexing rollout is now well underway. As Google continues to move toward the big shift, it’s important that your …
Continue Reading >> -
Google to Roll Out Chrome 68 Security Update
After years and years of warning, the time is finally upon us. In July 2018, Google Chrome will release its 68th version, which will, for the first time, clearly mark sites that do not have SSL certificates as “Not Secure” in the address bar. Previously, a small exclamation point encased …
Continue Reading >> -
Google Moves Toward a More Copyright Friendly Image Search
If you’ve recently used Google’s image search engine, you may have noticed a small change to the options when viewing image results. In an effort to appease photographers, publishers, and stock photo agency Getty Images, Google has removed its ‘View Image’ feature from image search results. This update, along with …
Continue Reading >> -
What Happened to My Meta Descriptions in Search Results?
During a typical day-to-day interaction with Google’s SERP recently, I started to realize the variable nature in which meta descriptions were being pulled into search results for our site. We know that last December Google announced the expanded the character count guidelines for meta descriptions, but that did not seem …
Continue Reading >> -
Pubcon Florida 2018: Chatbots Are Cool, But We Gotta Keep Marketing Human
I am sorry to say that until last week, the only Pubcon events I’d attended were in Las Vegas, and of course, when after Katrina the show came to New Orleans in 2013 (wow, seems like only yesterday). So, last week I went to Ft. Lauderdale for Pubcon Florida. It …
Continue Reading >> -
Five Tips for Creating Customer Advocates for your Tourist Attraction
When your past customers talk to their friends and family about their vacation, are they likely to recommend your business? Word of mouth is critical for sustainable, long-term business growth, and social media has multiplied the number of connections between people sharing travel advice and reviews. In fact, a recent …
Continue Reading >>