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  • Why Are My Ads Disapproved by Google’s Misleading Content Policy?

    May 25, 2018 by in Digital Advertising Jordan Polhemus - 1 comment

    In its continual quest to better serve users, Google has cracked down on misleading content in advertisements as well as website content. When your advertising campaign is slammed for “misleading content,” it can come as quite a surprise. Because Google holds advertisers to a high standard, some of the violations …
    Continue Reading >>

  • The Beginning of Google’s Mobile-first Index Rollout Is Underway—Are You Prepared?

    May 16, 2018 by in SEO Mildred Padilla - 1 comment

    In 2016, Google announced they had begun testing a new ranking system based on indexing all mobile content first. Now, it’s official. The eagle has landed! The beginning of Google’s mobile-first indexing rollout is now well underway. As Google continues to move toward the big shift, it’s important that your …
    Continue Reading >>

  • Google to Roll Out Chrome 68 Security Update

    May 08, 2018 by in Industry Insights Jared Jones - Leave a comment
    Is your website safe from google's not secure warning - Search Influence

    After years and years of warning, the time is finally upon us. In July 2018, Google Chrome will release its 68th version, which will, for the first time, clearly mark sites that do not have SSL certificates as “Not Secure” in the address bar. Previously, a small exclamation point encased …
    Continue Reading >>

  • Google Moves Toward a More Copyright Friendly Image Search

    April 25, 2018 by in Industry Insights Courtney Cummins - Leave a comment
    Michelle Obama, James Carden, and Missy Elliot singing a car together - Search Influence

    If you’ve recently used Google’s image search engine, you may have noticed a small change to the options when viewing image results. In an effort to appease photographers, publishers, and stock photo agency Getty Images, Google has removed its ‘View Image’ feature from image search results. This update, along with …
    Continue Reading >>

  • What Happened to My Meta Descriptions in Search Results?

    April 17, 2018 by in SEO Cory Agular - 1 comment

    During a typical day-to-day interaction with Google’s SERP recently, I started to realize the variable nature in which meta descriptions were being pulled into search results for our site. We know that last December Google announced the expanded the character count guidelines for meta descriptions, but that did not seem …
    Continue Reading >>

  • Pubcon Florida 2018: Chatbots Are Cool, But We Gotta Keep Marketing Human

    April 16, 2018 by in News Will Scott - 3 comments

    I am sorry to say that until last week, the only Pubcon events I’d attended were in Las Vegas, and of course, when after Katrina the show came to New Orleans in 2013 (wow, seems like only yesterday). So, last week I went to Ft. Lauderdale for Pubcon Florida. It …
    Continue Reading >>

  • Five Tips for Creating Customer Advocates for your Tourist Attraction

    April 13, 2018 by in Industry Insights Ann Wanserski - Leave a comment
    Spongebob Sqaurepants laughing - Search Influence

    When your past customers talk to their friends and family about their vacation, are they likely to recommend your business? Word of mouth is critical for sustainable, long-term business growth, and social media has multiplied the number of connections between people sharing travel advice and reviews. In fact, a recent …
    Continue Reading >>

  • Mobile Travelers: 4 Ways Mobile Search is Used in Vacation Planning

    March 26, 2018 by in SEO Paula Keller French - Leave a comment
    Two planes making a heart shape in the sky - Search Influence

    We’ve come a long way from lugging around heavy guidebooks and drawing out routes on paper maps. In fact, we’ve even come a long way from planning vacations on desktop computers. Google shares that a growing number of travelers are planning vacations on their mobile devices, with mobile’s share of travel …
    Continue Reading >>

  • Your Website Is Yours—Make Sure You Own It

    December 12, 2017 by in Industry Insights Jared Jones - Leave a comment

    Imagine you open your dream business with the perfect name, perfect location, great employees at every level, and a great building to host your perfect products. To finish off the grand opening, you hire an outside contractor to do some work for you and you give them all of your …
    Continue Reading >>

  • Meet & Greet : Your Buyer Personas and What You Should Know About Them

    October 26, 2017 by in Industry Insights Search Influence Alumni - Leave a comment

    When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
    Continue Reading >>

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