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Meet & Greet : Your Buyer Personas and What You Should Know About Them
When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
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How to Preserve Your Online Reputation as a Plastic Surgeon
We’ve all had it happen. Your small business or practice is reaching customers, connecting with them on social media or through chat on your site, and giving them helpful answers to their questions. It’s natural and supportive, just how it should be. And then, after all that work to build …
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Rookie Website Mistakes, Part 6: You Abandon Good Work When Replacing an Old Site
So, you’re launching a new spiffy, user-friendly website? Or, maybe you’re migrating your site from an HTTP to HTTPS secure domain? To make the launch as successful as possible, there are a few important steps you (or more likely your web developer) should take on the backend to facilitate a …
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Rookie Website Mistakes, Part 5: Weak Content
Welcome to Part 5 of our series on Rookie Website Mistakes. In Part 4, we learned about single page website design and how they often put form over function much to the detriment of your SEO and the user experience. While we all want a shiny new website with all …
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The Final Countdown: Secure Your Website to Align With Google’s Update to Chrome
The year is almost over, October is finally upon us, and if you’re wondering what you should be checking off of your business plan “to-do list,” then you should definitely place priority on reviewing the security of your website. Starting this month, Google will officially be letting your visitors know …
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How Patients Are Searching for Doctors Online: Make It Easier for Them to Find You
The digital world has infiltrated every facet of our lives, including our health care. Yet, many physicians don’t know how to best compete in this online marketplace. The sheer amount of information on the internet has empowered patients to choose physicians with discretion and change care providers if they don’t …
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Turning Links Into Lemonade: Your Guide to Juicy Internal Linking
You’ve likely heard of internal links. In terms of SEO jargon (which there’s a lot to sift through), they’re pretty straightforward. Internal links are just the hyperlinks on your site that point to other pages within the same domain. For example, your homepage content probably has internal links pointing readers …
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The Small(er) Screen: How Smart Businesses Attract Customers on YouTube
Remember those cheesy local ads that used to be on TV all the time? Here’s a New Orleans classic. It’s memorable and fun to watch, but TV ads have their shortcomings, specifically cost and targeting. TV is also starting to lose its biggest advantage: the ability to reach a wide …
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Rookie Website Mistakes, Part 4: You Have a Single Page Website
Single page websites are very popular right now with web designers. With so many new ways to develop websites, they’ve become a unique and scroll-friendly way for users to interact with a company in a way that they’re used to (cue the token image of people scrolling through phones). And, …
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Security! This Site Isn’t Safe! What Will Google Do About It?
Business is booming, leads are pouring in from your homepage form, and it seems that the direction of your company couldn’t be brighter. Then your leads seem to stop in the tracks and business slows down considerably. What could’ve happened? Your landing pages and main site call to action are …
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