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  • Education Marketing
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  • Results
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Latest Posts
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  • Trends in SEO: 2020 and Beyond

    January 22, 2020 by in SEO Cory Agular - 3 comments
    Woman using mobile device with search bar graphic overlayed

    The beginning of a new year marks a fresh start, new outlooks, and perhaps new approaches to a person’s conventional wisdom or habits. Digital marketing, though constantly evolving through the calendar year, is no different. As we begin to envision digital success in the new year, one important exercise is …
    Continue Reading >>

  • 10/10 Would Recommend: Leveraging Reviews and Testimonials in the Digital Age

    October 10, 2019 by in Industry Insights Anita Nagle - 2 comments

    This post was updated by Anita Shah. It was originally written by a Search Influence alum on January 12th, 2016. Before you book a room at a hotel or make a reservation at a new restaurant, do you read the online reviews? According to a study conducted by BrightLocal, “86% …
    Continue Reading >>

  • How to Bounce Back From a Bad SEO Experience

    June 24, 2019 by in SEO Gabrielle Woodard - Leave a comment
    Frustrated business owner after a bad SEO experience with Search Influence competitor

    If you or someone you love is struggling to bounce back from a bad SEO experience, please call 504-208-3900 today. Let me first start by saying, I am truly sorry. I hate to hear our competitors are delivering anything less than a successful (and profitable) SEO campaign, and I really …
    Continue Reading >>

  • How I Learned to Stop Worrying and Embrace Google Algorithm Updates

    June 03, 2019 by in SEO Cory Agular - Leave a comment

    Author’s Note: During the course of writing this blog Google took an unusual step (for them) and announced an impending core algorithm update. While this blog does not discuss this update specifically, the underlying themes about handling these updates should remain applicable. To learn more about this core update, I recommend …
    Continue Reading >>

  • What Are Good Backlinks Vs. Bad Backlinks?

    March 19, 2019 by in SEO Emily Breaux - 1 comment
    Chain and lock closing door

    Backlinks are one of the many components of behind-the-scenes SEO strategy. A backlink is essentially a link on a site that leads users to a different site. Think of backlinks as a continuous chain that links websites to one another; some chains are firm, strong, and reliable (good backlinks) and …
    Continue Reading >>

  • Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important

    March 01, 2019 by in SEO Gabrielle Woodard - 1 comment
    Magnifying glass zooming in on SEO

    I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
    Continue Reading >>

  • SEO News: Data Aggregator Factual Now a “Submission Only” Source for TDCs

    February 13, 2019 by in News, SEO Cory Agular - Leave a comment
    Listing for Search Influence on Factual's Directory

    SEO professionals who deal with clients’ backlink profiles and citation distribution on a daily basis are likely familiar with Factual, one of the largest data aggregators in the local search space. Factual does not accept listing submissions or edits from individual users; rather, they utilize trusted data contributors (more on …
    Continue Reading >>

  • How Long Does It Take to See the Benefits of SEO?

    January 29, 2019 by in SEO Alula Amare - 2 comments
    Clock showing the time as 12:28 at Search Influence in New Orleans, LA

    That’s always the question when a business starts something new: how long will it take? The short answer is that SEO campaigns generally see mature results in 6 to 12 months. But any business that starts working on SEO will also see several benefits immediately. SEO campaigns should have two …
    Continue Reading >>

  • How Small Businesses Can Build Quality Backlinks in 2019 and Beyond

    January 10, 2019 by in SEO Sarah Spencer - Leave a comment
    A man at a desk representing the marketing strategies of Search Influence in New Orleans, LA

    Backlinks have traditionally been one of the most important ranking factors in Google’s mysterious SEO algorithm. So what exactly is a backlink, and why is it important? A backlink is simply a link on someone else’s site that leads to your site. Google values them because your site must be …
    Continue Reading >>

  • Gutenberg Has Arrived–Are You Ready?

    December 07, 2018 by in Industry Insights Jared Jones - Leave a comment

    WordPress 5.0 has been officially released as of Thursday after many delays and false starts. Are you ready for this new editor? Short answer: probably not. A New WYSIWYG Editor From WordPress WordPress 5.0 replaces the old native text editor with its new “What You See Is What You Get” …
    Continue Reading >>

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