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10/10 Would Recommend: Leveraging Reviews and Testimonials in the Digital Age
This post was updated by Anita Shah. It was originally written by a Search Influence alum on January 12th, 2016. Before you book a room at a hotel or make a reservation at a new restaurant, do you read the online reviews? According to a study conducted by BrightLocal, “86% …
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How to Bounce Back From a Bad SEO Experience
If you or someone you love is struggling to bounce back from a bad SEO experience, please call 504-208-3900 today. Let me first start by saying, I am truly sorry. I hate to hear our competitors are delivering anything less than a successful (and profitable) SEO campaign, and I really …
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How I Learned to Stop Worrying and Embrace Google Algorithm Updates
Author’s Note: During the course of writing this blog Google took an unusual step (for them) and announced an impending core algorithm update. While this blog does not discuss this update specifically, the underlying themes about handling these updates should remain applicable. To learn more about this core update, I recommend …
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What Are Good Backlinks Vs. Bad Backlinks?
Backlinks are one of the many components of behind-the-scenes SEO strategy. A backlink is essentially a link on a site that leads users to a different site. Think of backlinks as a continuous chain that links websites to one another; some chains are firm, strong, and reliable (good backlinks) and …
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Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important
I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
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SEO News: Data Aggregator Factual Now a “Submission Only” Source for TDCs
SEO professionals who deal with clients’ backlink profiles and citation distribution on a daily basis are likely familiar with Factual, one of the largest data aggregators in the local search space. Factual does not accept listing submissions or edits from individual users; rather, they utilize trusted data contributors (more on …
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How Long Does It Take to See the Benefits of SEO?
That’s always the question when a business starts something new: how long will it take? The short answer is that SEO campaigns generally see mature results in 6 to 12 months. But any business that starts working on SEO will also see several benefits immediately. SEO campaigns should have two …
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How Small Businesses Can Build Quality Backlinks in 2019 and Beyond
Backlinks have traditionally been one of the most important ranking factors in Google’s mysterious SEO algorithm. So what exactly is a backlink, and why is it important? A backlink is simply a link on someone else’s site that leads to your site. Google values them because your site must be …
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Gutenberg Has Arrived–Are You Ready?
WordPress 5.0 has been officially released as of Thursday after many delays and false starts. Are you ready for this new editor? Short answer: probably not. A New WYSIWYG Editor From WordPress WordPress 5.0 replaces the old native text editor with its new “What You See Is What You Get” …
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Year-end Trends: What’s Been Driving Local Search in 2018?
Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
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