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Latest Posts
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  • Year-end Trends: What’s Been Driving Local Search in 2018?

    December 04, 2018 by in SEO Cory Agular - Leave a comment

    Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
    Continue Reading >>

  • Trust Your Marketing to a Team, Not a Machine

    November 15, 2018 by in Industry Insights Jeanne Lobman - Leave a comment

    You’ve probably heard something like this before: “Automated marketing is bad for business!” But, actually, I’m not sure I 100% agree with that—I know, you’re surprised, right? A marketer telling you that machines and automation are a good thing? Well, hear me out. Artificial intelligence is growing at a rapid …
    Continue Reading >>

  • How to Align Your Marketing Team Around a Successful Strategy

    November 08, 2018 by in Industry Insights Alison Zeringue - Leave a comment

    With the explosive growth of the marketing technology landscape in the last several years, it can be easy to get completely lost in tactics, technology, and metrics. “Digital marketing is so awesome,” they say, “because you can track everything,” they say. True, but what’s also true is that the 6,000+ …
    Continue Reading >>

  • Guide to Facebook’s Lead Generation Ads: What Can They Do for Your Business?

    September 11, 2018 by in Digital Advertising, Social Media Teri Murphy - 4 comments

    You’ve probably heard this a million times by now, at least a couple thousand from us—if you aren’t on Facebook, then you’re doing your digital marketing all wrong. There are more than 2 billion people around the world who actively use Facebook monthly, and on average those people spend about …
    Continue Reading >>

  • Non-Secure Site? Prepare Your Website for the Google Chrome 70 Rollout

    September 04, 2018 by in Industry Insights, SEO Mildred Padilla - 1 comment
    Graphic of a non-secure site

    Since last year, we have been explaining what HTTPS means and the important updates announced by Google. Let’s do a brief refresher course. What Is the Difference Between HTTP and HTTPS? HTTP and HTTPS protocols both fulfill the same core function to transfer data over the internet. HTTPS stands for …
    Continue Reading >>

  • How to Drive Conversions With the Right Contact Form—And What to Avoid

    August 23, 2018 by in Digital Advertising, SEO Jared Jones - 1 comment

    Your business’ shiny new website just launched and everyone assumed a deluge of fresh new leads would follow. To everyone’s dismay, the predicted deluge turns out to be nothing more than just a trickle. What gives exactly? “Build it and they will come” may ring true with your traffic itself …
    Continue Reading >>

  • Why You Should be Posting on Google My Business

    August 21, 2018 by in SEO, Social Media Jenna Movahed - 6 comments

    “Just Yahoo it,” said no one ever. It just doesn’t have the same ring as “Google it,” which was officially added to the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary in 2006. That’s because Google has practically monopolized internet searching. According to NetMarketShare, Google accounted for over 79 percent …
    Continue Reading >>

  • 8 Facebook & Instagram Features You Might Not Know About

    August 09, 2018 by in Social Media Paula Keller French - 2 comments

    Facebook is going cross-country with a free conference, bringing it to 30 cities, including New Orleans! This is part of Facebook’s mission to better educate businesses in using their platform. They state that… “By 2020, we’re committing to provide 1 million US workers and entrepreneurs the digital skills they need …
    Continue Reading >>

  • What Are The Most Important Review Sites? Start With These Three

    July 31, 2018 by in Industry Insights, SEO Cory Agular - Leave a comment
    Laptop on a desk with graphic of online review sites - Search Influence

    In order to remain competitive in the local search space, it is essential to encourage your customers to provide feedback about your business. Reviews and interaction with your digital properties help search engines and users learn more about your business; in today’s environment, if you are neglecting these review sites, …
    Continue Reading >>

  • Top 5 Google Analytics Metrics for E-commerce Tourism Companies

    July 26, 2018 by in Digital Advertising, Marketing Analytics Paula Keller French - Leave a comment

    With a growing number of travelers using mobile search to book their vacations, it’s a great time to be in the tourism industry, assuming you have an e-commerce option for your customers. Whether you’re offering hotel rooms, dinner reservations, or curated experiences, your customers are more likely than ever before …
    Continue Reading >>

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