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  • Prop Up Your SEO Strategy With Pillar Pages and Topic Clusters

    September 23, 2019 by in SEO Sarah Spencer - Comments Off on Prop Up Your SEO Strategy With Pillar Pages and Topic Clusters
    A tree graph of pillar content, cluster content and hyperlinks

    If you haven’t heard of pillar pages, don’t feel bad; they’re relatively new to the SEO scene, with the term coined by Hubspot in 2017. However, they’ve been taking over content marketing strategy discussions since their relatively recent inception, and this new system of structuring content is proving to be …
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  • How Small Businesses Can Build Quality Backlinks in 2019 and Beyond

    January 10, 2019 by in SEO Sarah Spencer - Comments Off on How Small Businesses Can Build Quality Backlinks in 2019 and Beyond
    A man at a desk representing the marketing strategies of Search Influence in New Orleans, LA

    Backlinks have traditionally been one of the most important ranking factors in Google’s mysterious SEO algorithm. So what exactly is a backlink, and why is it important? A backlink is simply a link on someone else’s site that leads to your site. Google values them because your site must be …
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