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  • Why Branding Is Vital in Your Marketing Campaigns

    April 23, 2019 by in Industry Insights Shawn Kelly - 2 comments
    Polaroid camera graphic

    Branding and marketing are terms often associated with each other. Though they’re not synonymous, they should be harmonious. Your brand is what you market. The colors, logos, voice, tone, and so much more dictate how you should market your products or services and ultimately show the world (or a tiny …
    Continue Reading >>

  • 5 for Friday – Twitter and Facebook Duke it Out, Social Signals’ Effect on SEO, and the Power of Nofollow Links

    June 13, 2014 by in News Search Influence Alumni - 1 comment

    1. Mobile Site Call Conversions Now Available in AdWords – PPC Hero It’s finally here! Adwords now tracks click-to-call conversions on mobile devices. This can easily be added to a specific landing page with a little bit of coding. This feature will allow you to track calls through the same …
    Continue Reading >>

  • Watch the Possibilities Unfold

    February 11, 2014 by in News Michelle Neuhoff Boyd - Leave a comment

    For many years we’ve considered the fold, or the first 600 pixels of content on a website, to be the gateway for user interaction and hopefully the production of leads. To take advantage of this, we’ve filled this space with as many buttons, forms, and click-through opportunities as humanly possible. …
    Continue Reading >>

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    January 18, 2013 by in News Search Influence Alumni - Leave a comment

    6 Ways to Use the New LinkedIn Features to Get More Business — Social Media Examiner Even your online presence only gets one chance to make a first impression. LinkedIn recently updated its user interface to help users present their accomplishments and skills in a refreshing, new way. This article looks at …
    Continue Reading >>

  • Facebook Introduces Conversion Tracking for Advertisers

    March 12, 2010 by in Digital Advertising Search Influence Alumni - Leave a comment

    Facebook offers advertisers a chance to beta test their new conversion tracking tool. Facebook advertisers rejoices.

  • delicious Links from Today 5/12/09

    May 12, 2009 by in News Will Scott - Leave a comment

    I have come to love >delicious.com (formerly del.icio.us which I liked more. For those of you not already familiar, delicious.com allows you to store all your bookmarks in one place organized by date with tags for secondary management. I was very fortunate in my reading today, thanks mostly to my …
    Continue Reading >>

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