This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Higher Education Marketing Education and News
-
UPCEA Guest Blog: Alison Zeringue on Using SEO + PPC in Higher Ed Marketing
Table of Contents Reaching Students in a Fragmented Search Landscape Building an Integrated Strategy That Drives Results Take the Next Step: Build a Smarter Enrollment Funnel Search Influence’s Director of Account Management, Alison Zeringue, is helping higher education marketers rethink their digital strategies in her latest UPCEA guest post: “Digital …
Continue Reading >> -
66 Higher Education Marketing Stats [2025]
This post was updated by Paula French on 7/7/2025 to reflect current best practices. It was originally published on 1/9/2025. Higher education marketers face more pressure to compete than ever before. From the demographic cliff and evolving modern learner to the increasingly saturated market, institutions must pay close attention to …
Continue Reading >> -
How to Market Microcredentials for Maximum Program Visibility
Key Insights Microcredentials are on the rise as adult learners, career changers, and working professionals seek faster, more affordable ways to gain in-demand skills. Unlike traditional degrees, microcredential enrollment funnels are short, fast-moving, and often self-directed. Learners may enroll within days, not months. Messaging that resonates with microcredential audiences emphasizes …
Continue Reading >> -
How to Reduce CPI in Higher Ed Without Sacrificing Lead Quality
Key Insights Not all inquiries are equal. Tracking lead quality ensures your budget supports those most likely to enroll. Lowering cost per inquiry only works if you maintain your focus on lead quality. When your targeting, messaging, and landing pages work together, you eliminate waste that inflates CPI. Setting clear …
Continue Reading >> -
Overlooked Higher Education Marketing Strategies To Maximize Your Budget
Key Inights Track Key Metrics to Justify Budget Increases: Monitoring cost per inquiry (CPI) and cost per enrolled student (CPES) helps institutions prove ROI and secure additional marketing budget. Align Campaign Priorities With Institutional Goals: Universities that connect their marketing strategies to enrollment objectives see better results and more efficient …
Continue Reading >> -
UPCEA Guest Blog: Paula French Analyzes the Latest SEO Trends in Higher Ed
Search is evolving fast. Is your institution keeping up? In her latest guest blog for UPCEA, “Higher Ed SEO Trends to Stay Competitive,” Search Influence’s Director of Sales and Marketing, Paula French, breaks down four key trends redefining SEO in higher education. She explores how AI Overviews are lowering organic …
Continue Reading >> -
AI in Higher Education: UPCEA Conference Takeaways to Improve Your SEO Strategy
This post was updated by Ren Horst on April 16, 2025 following this year’s conference. It was originally published on March 18, 2025. Key Insights At the 2025 UPCEA Annual Conference, speakers emphasized that higher ed marketers need to adapt their strategies to keep up with changing search behaviors, rising …
Continue Reading >> -
Paula French Talks SEO for Higher Education on The Enrollment Clinic Podcast
Higher education SEO can drive enrollment growth at your university. Listen to Search Influence’s Director of Sales and Marketing, Paula French, on The Enrollment Clinic Podcast to learn how. In her episode,“Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It)”, Paula covers: Why 51% …
Continue Reading >> -
How to Conquer the Biggest Higher Ed Marketing Challenges in 2025
Key Insights Higher Education Marketing Must Adapt to Changing Student Behavior: With the demographic cliff, the rise of alternative education pathways, and AI-driven search, universities must rethink their strategies to reach prospective students. AI, Social Search, and Privacy Shifts Require a Smarter Digital Approach: Traditional SEO strategies and digital advertising …
Continue Reading >> -
AI in Higher Education: Insights From Paula French on the Filling Seats Podcast
Artificial intelligence is reshaping the way students search for and engage with higher education institutions. From AI-generated search results to evolving SEO strategies, higher ed marketers must stay ahead of these changes to ensure their programs remain visible and competitive. That’s why Filling Seats, a podcast dedicated to helping higher …
Continue Reading >>