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Higher Education Marketing Education and News
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Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy
Key Insights Just like other businesses, higher education institutions need to use marketing tools and strategies to broaden awareness of their brand and attract new students. Education marketing can help a higher education institution to present relevant, personalized information to prospective students, which in turn spurs their interest in enrollment. …
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5 Minute Power-Session: Solving 3 Key Higher Education Marketing Data Challenges
When it comes to marketing and recruitment pipeline data and analytics in higher education, there are a few common challenges universities and professional, continuing, and online education units (PCOs) often face: Silos within the university Marketing is responsible for owned and paid media including the website, social media channels, and …
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Yes, Your Higher Ed Marketing Agency Needs Developers
Key Insights Higher education marketers need web developers that understand marketing and can think out of the box to solve problems To optimize your higher education marketing strategy, you need visibility in each step of the funnel With so many disconnected systems, you need a skilled development team to track …
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4 Steps to Demonstrate the Value of Your Higher Education Marketing Strategy
Key Insights: Define relevant SMART goals for your marketing strategy to provide clarity on the results you want to achieve. Utilize research-backed data to demonstrate how your campaign’s messaging and platforms help reach your target demographic. Tailor your presentation to your audience to convey how your strategy helps each stakeholder …
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How to Use Quantitative Data in Your Higher Ed Marketing and Recruitment
Key Insights: Having some shared form of internal communication between all departments improves workflow for everyone By identifying user touchpoints, you discover opportunities that can improve the quality and/or quantity of your data There are tools and platforms available to you to help visualize your quantitative data for easier digestion …
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Create a Student-Centric Journey with the Marketing Funnel
Key Insights By creating a student-centric journey with the marketing funnel, universities can better understand the mindsets and behaviors of prospective students. When considering goals and tactics for your student-centric campaign, ensure your ask is appropriate to a student’s current mindset and behavior. To ensure your student-centric marketing plan yields …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust in Your Marketing Plan ”
Search Influence will host the higher education marketing training How to Gain Stakeholder Trust in Your Marketing Plan Jan 11, 2021 at 12pm EST/11am CST. Register for this training here. All registrants receive a recording of the first two parts of the series, as well as this third session. About …
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Search Influence Presents Virtual Higher Education Marketing Training, “Marketing Data, Dashboards, and Decisions”
Search Influence will host Marketing Data, Dashboards, and Decisions on Tuesday, Dec 7, 2021 at 12pm EST/11am CST. Register for this training and our January session here. All registrants receive a recording of the first part of the series, as well as all upcoming sessions. About the Virtual Training Discover …
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Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”
Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders. Register for all three sessions here. …
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How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal
Key Insights Site speed is a key ranking factor—even more so with Google’s Core Web Vitals rollout. Data suggests lower load times leads to a drop in overall conversions. You can consistently monitor site speed with free tools. According to previous Google data, users tend to abandon a loading site …
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