This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Digital Advertising Education and News
-
6 Paid Advertising Trends in 2023 to Stay Competitive
Key Insights: AI-generated copy allows marketers to generate effective messaging for their ads quickly and easily. Automation lets marketers focus on testing ad variations and creative elements to determine which ads perform best. Video ads are a powerful way to engage your target audience and drive conversions. TikTok’s video-first allows …
Continue Reading >> -
Beat Brand Boredom: Bringing Rebranded Creative to Market Digitally
Key Insights from Higher Ed Branding Project There are five key steps to deploy new creative within persistent digital campaigns successfully. Each step is detailed in this case study for our client at Tulane University. Set short and long-term goals for how you want the new creative to impact performance. …
Continue Reading >> -
Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy
Key Insights Just like other businesses, higher education institutions need to use marketing tools and strategies to broaden awareness of their brand and attract new students. Education marketing can help a higher education institution to present relevant, personalized information to prospective students, which in turn spurs their interest in enrollment. …
Continue Reading >> -
How a New Orleans Digital Marketing Agency Uses the DISC Methodology to Improve Client Relations
Key Insights: Tailoring a message to compliment the intended person’s personality helps build rapport and trust within a professional and personal relationship. Personality types affect how people communicate with each other effectively—it is the main reason people respond and act in their own unique ways. The experienced Search Influence team …
Continue Reading >> -
What Does An SEO Agency Actually Do For My Business?
Key Insights Good SEO agencies focus on your website with the same vigor and attention-to-detail that you have with your brick and mortar. Expertise, authority and trust (E-A-T) is the foundation of a good long-term SEO plan. If your website doesn’t have these factors, it is impossible to rank well …
Continue Reading >> -
How to Drive Better Results with a Stronger Agency Relationship
Key Insights Define and communicate your goals. Designate a decision maker and stakeholders. Make time for your agency. Be open to sharing your business results. Provide feedback to your agency partners. A great relationship and a solid rapport with your agency lays the groundwork for excellent results and ideal collaboration …
Continue Reading >> -
Should You Switch to Google Analytics 4?
Key Insights: A new version of Analytics is available and comes with some major changes. Google Analytics 4 (GA4) is more beneficial to those with both website and app properties to track together than for website-only users. We recommend setting up both old (Universal) and new (GA4) properties to run …
Continue Reading >> -
Which Email Marketing Strategy Will Help Me Reach My Goals?
Key Insights Email marketing is still 100% relevant Establish specific goals for your email marketing campaign Determine the metrics you want to measure before executing your campaign Think of conversion and retention campaigns as umbrella campaigns. Choose a more specific subset campaign once you decide which aligns best with your …
Continue Reading >> -
Facebook Ads Boycott: What Advertisers Need to Know
Key Insights: A Facebook Ads boycott is taking shape under the hashtag #StopHateforProfit aimed at forcing action from Facebook regarding its policies on hate speech, political ads, and disinformation. While the list of brands pausing Facebook Ads grows, so does the opportunity for smaller or competitor brands to eat up …
Continue Reading >> -
In Uncertain Times, Stretch Your Budget with Online Advertising
Throughout these past few months, our industry has experienced roadblocks, challenges, and changes that alter the way we look at the work we do for our clients. We will take a look at three clients and how their experiences measure up to what the experts say about advertising and marketing …
Continue Reading >>