Digital Advertising Education and News

• 6 Paid Advertising Trends in 2023 to Stay Competitive

  March 28, 2023 by in Digital Advertising, Industry Insights Marissa Maggio - Comments Off on 6 Paid Advertising Trends in 2023 to Stay Competitive
  

  Key Insights: AI-generated copy allows marketers to generate effective messaging for their ads quickly and easily. Automation lets marketers focus on testing ad variations and creative elements to determine which ads perform best. Video ads are a powerful way to engage your target audience and drive conversions. TikTok’s video-first allows …
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• Beat Brand Boredom: Bringing Rebranded Creative to Market Digitally

  February 06, 2023 by in Digital Advertising, Higher Education Marketing Alison Zeringue - Comments Off on Beat Brand Boredom: Bringing Rebranded Creative to Market Digitally
  

  Key Insights from Higher Ed Branding Project There are five key steps to deploy new creative within persistent digital campaigns successfully. Each step is detailed in this case study for our client at Tulane University. Set short and long-term goals for how you want the new creative to impact performance. …
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• Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy

  August 01, 2022 by in Digital Advertising, Higher Education Marketing Jeanne Lobman - Comments Off on Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy
  

  Key Insights Just like other businesses, higher education institutions need to use marketing tools and strategies to broaden awareness of their brand and attract new students. Education marketing can help a higher education institution to present relevant, personalized information to prospective students, which in turn spurs their interest in enrollment. …
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• How a New Orleans Digital Marketing Agency Uses the DISC Methodology to Improve Client Relations

  April 20, 2022 by in Digital Advertising Madison Horst - Comments Off on How a New Orleans Digital Marketing Agency Uses the DISC Methodology to Improve Client Relations
  

  Key Insights: Tailoring a message to compliment the intended person’s personality helps build rapport and trust within a professional and personal relationship. Personality types affect how people communicate with each other effectively—it is the main reason people respond and act in their own unique ways. The experienced Search Influence team …
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• What Does An SEO Agency Actually Do For My Business?

  November 18, 2021 by in Digital Advertising, SEO Kaitlyn Johnson - Comments Off on What Does An SEO Agency Actually Do For My Business?
  

  Key Insights Good SEO agencies focus on your website with the same vigor and attention-to-detail that you have with your brick and mortar. Expertise, authority and trust (E-A-T) is the foundation of a good long-term SEO plan. If your website doesn’t have these factors, it is impossible to rank well …
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• How to Drive Better Results with a Stronger Agency Relationship

  October 20, 2021 by in Digital Advertising Sam Merritt - Comments Off on How to Drive Better Results with a Stronger Agency Relationship
  

  Key Insights Define and communicate your goals. Designate a decision maker and stakeholders. Make time for your agency. Be open to sharing your business results. Provide feedback to your agency partners. A great relationship and a solid rapport with your agency lays the groundwork for excellent results and ideal collaboration …
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• Should You Switch to Google Analytics 4?

  August 03, 2021 by in Digital Advertising, Industry Insights, Marketing Analytics David Fransen - Comments Off on Should You Switch to Google Analytics 4?
  

  Key Insights: A new version of Analytics is available and comes with some major changes. Google Analytics 4 (GA4) is more beneficial to those with both website and app properties to track together than for website-only users. We recommend setting up both old (Universal) and new (GA4) properties to run …
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• Which Email Marketing Strategy Will Help Me Reach My Goals?

  August 18, 2020 by in Digital Advertising Emily Breaux - Comments Off on Which Email Marketing Strategy Will Help Me Reach My Goals?
  

  Key Insights Email marketing is still 100% relevant Establish specific goals for your email marketing campaign Determine the metrics you want to measure before executing your campaign Think of conversion and retention campaigns as umbrella campaigns. Choose a more specific subset campaign once you decide which aligns best with your …
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• Facebook Ads Boycott: What Advertisers Need to Know

  July 01, 2020 by in Digital Advertising Alison Zeringue - Comments Off on Facebook Ads Boycott: What Advertisers Need to Know
  

  Key Insights: A Facebook Ads boycott is taking shape under the hashtag #StopHateforProfit aimed at forcing action from Facebook regarding its policies on hate speech, political ads, and disinformation. While the list of brands pausing Facebook Ads grows, so does the opportunity for smaller or competitor brands to eat up …
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• In Uncertain Times, Stretch Your Budget with Online Advertising

  June 15, 2020 by in Digital Advertising, Healthcare Marketing, Higher Education Marketing Alison Zeringue - Comments Off on In Uncertain Times, Stretch Your Budget with Online Advertising
  

  Throughout these past few months, our industry has experienced roadblocks, challenges, and changes that alter the way we look at the work we do for our clients. We will take a look at three clients and how their experiences measure up to what the experts say about advertising and marketing …
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