Digital Advertising Education and News

• In Uncertain Times, Stretch Your Budget with Online Advertising

  June 15, 2020 by in Digital Advertising, Healthcare Marketing, Higher Education Marketing Alison Zeringue - Comments Off on In Uncertain Times, Stretch Your Budget with Online Advertising
  

  Throughout these past few months, our industry has experienced roadblocks, challenges, and changes that alter the way we look at the work we do for our clients. We will take a look at three clients and how their experiences measure up to what the experts say about advertising and marketing …
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• Should You Advertise During COVID-19? Here’s What the Experts Are Saying

  May 15, 2020 by in Digital Advertising Alison Zeringue - Comments Off on Should You Advertise During COVID-19? Here’s What the Experts Are Saying
  

  The dramatic increase in media consumption due to global stay-at-home orders has led to changes in consumer behavior. The data from Facebook, Instagram, and streaming services for television gives us insights as to how we can adapt digital marketing to align with these consumer shifts. Before this time, video was …
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• 3 Reasons Why YouTube Advertising Is More Effective Than TV Advertising

  May 07, 2020 by in Digital Advertising Marissa Maggio - Comments Off on 3 Reasons Why YouTube Advertising Is More Effective Than TV Advertising
  

  Advertising on YouTube grows in popularity each year—especially in 2020, as viewers shift their attention online during the COVID-19 pandemic. Between 2014 and 2016, the number of small-and medium-sized businesses advertising on YouTube doubled (Source: YouTube Global Internal Data, Global, 2016). Traditional TV advertisers should reevaluate whether YouTube can produce …
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• 4 Campaign Strategy Changes During COVID-19

  April 29, 2020 by in Digital Advertising Ariel Tusa - Comments Off on 4 Campaign Strategy Changes During COVID-19
  

  COVID-19 has impacted every person and business across the globe, and the environment changes daily. Updating your marketing and advertising strategies during this time can be overwhelming. We can help you figure out where to start and what to change! This guide covers four campaign strategy changes to help navigate …
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• The Most Important Facebook Ad Metrics for Achieving Your Goals

  March 20, 2020 by in Digital Advertising Tracy Stoller - Comments Off on The Most Important Facebook Ad Metrics for Achieving Your Goals
  

  By now, most marketers buy into the idea that they need to advertise on Facebook and Instagram, but how do they know if those ads work? Enter about a million metrics to analyze. That’s only a fraction of what is available, and yes, it can get overwhelming pretty quickly. The …
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• Digital Marketing vs. Traditional Marketing

  February 10, 2020 by in Digital Advertising Madison Nims - Comments Off on Digital Marketing vs. Traditional Marketing
  

  If you’re having trouble deciding where you should spend your marketing dollars in 2020, then you’ve come to the right place. As the world becomes more digital, the way we market will continue to evolve. While traditional marketing has its successes, digital marketing is changing the way businesses are marketing …
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• Three Ways to Improve the Quality Score of Google Ads

  October 24, 2019 by in Digital Advertising Marissa Maggio - 1 comment
  

  At first, Quality Score may seem like an arbitrary number attached to your keywords, but there is so much that goes into it. Once you learn how to improve and maintain a keyword’s Quality Score, you can feel confident that you’re also improving the overall health of your Google Ads …
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• Facebook’s Pared-Down Targeting is the New Deal… But Is It a Big Deal?

  September 02, 2019 by in Digital Advertising Brandt Arceneaux - Comments Off on Facebook’s Pared-Down Targeting is the New Deal… But Is It a Big Deal?
  

  If you are as enthusiastic about Facebook advertising as the nerds at Search Influence, then 2019 was an exciting year for you. Among other developments, Facebook made some major changes to their targeting options, beginning in the Spring with new requirements for Special Ad Categories like housing, financial services, and …
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• 15 Quick Tips on Using Geolocation Targeting for Your Law Firm

  June 14, 2019 by in Digital Advertising, Industry Insights Demi LeBlanc - Comments Off on 15 Quick Tips on Using Geolocation Targeting for Your Law Firm
  

  Once upon a time before GPS and Bluetooth, marketing your firm was an absolute nightmare of unknowns and shots in the dark. There’s a limit to the amount of kitschy commercials you can make, right? The era of big tech is upon us, and if you haven’t tapped into Geofencing …
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• How to Use Google Shopping to Increase Retail Sales

  June 05, 2019 by in Digital Advertising, Marketing Analytics Leslie Williams - Comments Off on How to Use Google Shopping to Increase Retail Sales
  

  It’s more important for retailers, now more than ever, to capitalize on the internet as an additional revenue source for their businesses. The vast majority of internet users in the U.S. are expected to shop online this year, with Statista estimating that 80% of all internet users in the country …
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