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Internet Marketing Blog Posts by Sam Merritt 
Sam Merritt is a Search Influence alumni who has gone on to do great things in their career!
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How to Drive Better Results with a Stronger Agency Relationship
Key Insights Define and communicate your goals. Designate a decision maker and stakeholders. Make time for your agency. Be open to sharing your business results. Provide feedback to your agency partners. A great relationship and a solid rapport with your agency lays the groundwork for excellent results and ideal collaboration …
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6 Messaging Adjustments to Remain Relevant During COVID-19
As digital marketers, a global crisis like COVID-19 (also known as the coronavirus) can affect all aspects of your digital campaigns, from advertising spend to messaging. The faster you can pivot, the better for your business and for your consumer. Although there isn’t a one-size-fits-all approach to handling each campaign …
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Which Social Media Platforms Should Insurance Companies Use?
In a world where a new social media platform gets launched every other week, it can be difficult to know which platforms to embrace and which ones to ignore. This can be particularly difficult when trying to identify the platforms your audience is already on. As a rule of thumb, …
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How to Improve Your SEO in 2019
In the world of SEO, it is hard for a small business to know where to start first after your website is built. Especially if, as the business owner, you have no real background as a digital marketer. Most of you are familiar with the famous line from Field of …
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