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  • Skimmers, Swimmers, and Divers: Content Strategy for Higher Education Websites

    July 30, 2021 by in Content Marketing, Higher Education Marketing Emily Breaux - Leave a comment
    skimmer, swimmer and diver website vistors infographic

    Key Insights Higher education sites need to be accessible and navigable for visitors in all stages of the marketing funnel. A website optimized for the ultimate user experience can positively impact SEO and search rankings. Learn how to create web content that accommodates readers that are skimmers, swimmers, and divers—this …
    Continue Reading >>

  • Hot or Not: Content Trends Pre- and Post-COVID-19

    September 03, 2020 by in Industry Insights Katelyn Mulkey - Leave a comment
    Person holding mobile device looking at Facebook news feed

    Key Insights Business owners shouldn’t let the uncertainty of COVID-19 discourage them from marketing. An empathetic brand tone is important. As people stay at home, online user engagement has increased and brands are being more heavily scrutinized for mistakes than ever before. This creates an opportunity to reach users more …
    Continue Reading >>

  • Cross-Posting Mistakes You Should Never Make

    January 16, 2020 by in Social Media Bailey Waltzer - Leave a comment
    Person using mobile device to cross post to social platforms

    While you should be posting on social media, especially if you have a new piece of content you want to share, make sure you don’t cross-post on different platforms. Even if it’s easiest to figure out one social media post and call it a day, cross-posting can have negative effects. …
    Continue Reading >>

  • How Clever Copywriting Can Improve Your SEO

    December 19, 2019 by in Content Marketing Crysten Price - Leave a comment
    Content marketer working at a desk on SEO rich copy

    In the digital world, your marketing team can’t afford to lose track of SEO best practices. Google is smarter, attention spans are shorter, and the competition is fierce. To drive more traffic to your website, avoid copy that falls flat. In an online world full of skimmers and scanners, the …
    Continue Reading >>

  • Three Lessons From the Fried Chicken Frenzy: Popeyes’ Brilliant Marketing Moment

    November 15, 2019 by in Industry Insights Alison Zeringue - Leave a comment
    3 lessons from the fried chicken frenzy: Popeye's brilliant marketing moment

    The drive-thru line on Sunday, Nov. 3 at a Popeyes Louisiana Kitchen in Metairie blocked traffic and almost caused an accident in the traffic lanes as I drove by. The highly anticipated fried chicken sandwich that had sold out just two weeks after its original release was back on the …
    Continue Reading >>

  • How to Be More Than Content With Your Content

    September 30, 2019 by in Content Marketing Crysten Price - 1 comment
    Person at computer working on a content strategy

    It’s not a good idea to buy everything in bulk—veggies, bread, condiments are a big no-no—and content’s no exception. Just like that 2-week-old bag of spring mix in your fridge, your content can go bad (It can even have an expiration date!) and not yield the results you expected. To …
    Continue Reading >>

  • Applying Stephen King’s Writing Tips to Create Web Content That Converts

    September 16, 2019 by in Content Marketing Matthew Bains - Leave a comment

    All great ideas start with words—maybe even just an utterance. “What if… let’s try…” There’s the excitement about the idea, talking about it over scribbled notes and endless cups of coffee, and then putting those words down on the page and getting your business plan running. Years ago, once you …
    Continue Reading >>

  • How User-Generated Content and Engagement Can Help Boost Your SEO

    May 22, 2019 by in Content Marketing, SEO Courtney Cummins - Leave a comment
    Person working at their computer on user generated content

    As we continue moving toward an increasingly digital world, the importance of user-generated content, and the engagement that it produces, is becoming more prevalent in the realm of SEO. What users say about your brand, and how often, can have a real impact on your online visibility. How you promote, …
    Continue Reading >>

  • How to Develop a Strong Content Strategy

    March 07, 2019 by in Content Marketing Michelle Neuhoff Boyd - Leave a comment
    Notepad with words content marketing concept and glasses

    You’ve heard it time and time again, “Creating a strong content marketing strategy is essential.” Is it really that important? Well, according to the Content Marketing Institute, content marketing produces three times as many leads as outbound marketing yet costs about 62 percent less. You might still be wondering, what …
    Continue Reading >>

  • Four Steps to Improve Your Content Marketing Strategy

    February 01, 2019 by in Content Marketing Ann Wanserski - Leave a comment

    How much content have you consumed today? Probably more than you realize. The American Marketing Association estimates that the average consumer is exposed to upwards of 10,000 brand messages a day. As consumers, we have no shortage of options for anything our hearts desire, from where to get our teeth …
    Continue Reading >>

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