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Four Steps to Improve Your Content Marketing Strategy
How much content have you consumed today? Probably more than you realize. The American Marketing Association estimates that the average consumer is exposed to upwards of 10,000 brand messages a day. As consumers, we have no shortage of options for anything our hearts desire, from where to get our teeth …
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How to Improve Your SEO in 2019
In the world of SEO, it is hard for a small business to know where to start first after your website is built. Especially if, as the business owner, you have no real background as a digital marketer. Most of you are familiar with the famous line from Field of …
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How to Balance In-house Marketing With an Agency
How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
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How to Set S.M.A.R.T. Marketing Goals
Once you’ve identified the metrics that matter most to your business (download our guide: “Marketing: What Metrics Matter?” for our 4-step process), goal setting is the next step in achieving success. Setting business goals can be a daunting undertaking for some, but it’s much simpler if the right method is …
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Trust Your Marketing to a Team, Not a Machine
You’ve probably heard something like this before: “Automated marketing is bad for business!” But, actually, I’m not sure I 100% agree with that—I know, you’re surprised, right? A marketer telling you that machines and automation are a good thing? Well, hear me out. Artificial intelligence is growing at a rapid …
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How to Align Your Marketing Team Around a Successful Strategy
With the explosive growth of the marketing technology landscape in the last several years, it can be easy to get completely lost in tactics, technology, and metrics. “Digital marketing is so awesome,” they say, “because you can track everything,” they say. True, but what’s also true is that the 6,000+ …
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#FreelancerFriday: 10 Common Rookie Freelancing Mistakes and How to Overcome Them
In his rookie season, Peyton Manning threw a league-high 28 interceptions as his team struggled to a 3–13 record. As a rookie, Tom Brady was third string and only managed 1 completion for six yards. Even a pair of all-time greats had to start somewhere as newcomers in the league. …
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The Travel Marketer’s Guide to Capturing the Romance Market
With the right targeting and audience intelligence, it can be easy for travel marketers to sweep romantic travelers off their feet. Many businesses in key travel markets are missing the opportunity to market to romantic travelers. The latest data shows that romantic travel trends go beyond the obvious honeymooners and …
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Guide to Facebook’s Lead Generation Ads: What Can They Do for Your Business?
You’ve probably heard this a million times by now, at least a couple thousand from us—if you aren’t on Facebook, then you’re doing your digital marketing all wrong. There are more than 2 billion people around the world who actively use Facebook monthly, and on average those people spend about …
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Everything You Need to Create an Effective Landing Page—and Everything You Don’t
If you have run any type of digital marketing campaign for your business, you’ve probably come across the term “landing page.” But what exactly is a landing page, and what role does it play in helping to convert leads into customers? Simply put, landing pages are the pages where users …
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