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  • Results
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  • 7 Best Social Media Platforms for Your Digital Marketing Strategy in 2019

    February 22, 2019 by in Social Media Ariel Tusa - Leave a comment

    Social media is an essential element of a holistic and integrated marketing plan. Different social media platforms allow you to create and share content, reach specific audiences, and accomplish your marketing and business goals. Before you begin expanding your current social media marketing, make a plan. Here are some questions …
    Continue Reading >>

  • 6 Best Practices on LinkedIn for Your Company Page

    July 14, 2017 by in Social Media Search Influence Alumni - 3 comments
    LinkedIn pen resting on desk - Search Influence

    Did you know that only 17% of businesses have a company page on LinkedIn? With over 520 million users, LinkedIn has the right to refer to itself as the world’s largest business network. Connecting users with current and potential colleagues and even to future relationships with consumers, distributors, and manufacturers, …
    Continue Reading >>

  • Lost about LinkedIn? Here Are 7 Tips for Legal Professionals

    March 21, 2017 by in Social Media Search Influence Alumni - Leave a comment
    Image Of Coworkers Using A Mobile App - Search Influence

    LinkedIn was used by 467 million users in 2016. A simple search in LinkedIn showed 384,071 lawyers. Not only are these numbers worth giving LinkedIn some notice, but the B2B and B2C client acquisitions are increasing at rates over 100% each year as well. There is no longer a reason …
    Continue Reading >>

  • Focus on Brand and Audience to Leverage Your LinkedIn Profile’s Referral Power

    February 02, 2016 by in Social Media Search Influence Alumni - Leave a comment
    LinkedIn pen resting on desk - Search Influence

    LinkedIn is for lawyers. If the anecdotal evidence—such as an attorney receiving a 10x ROI from a four-hour investment—is not enough to convince you, consider the takeaway from Chester and Del Gobbo in the ABA’s 2012 Law Practice: “Now that the use of social media is… widespread, disengagement is not …
    Continue Reading >>

  • For Small Law Practices, Online Resources Can Be Judge & Jury

    September 03, 2015 by in Industry Insights Search Influence Alumni - Leave a comment

    For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential …
    Continue Reading >>

  • Don’t Be An Advertising Grinch: Grow Your Profits 3 Sizes This Holiday Season

    November 24, 2014 by in Social Media Search Influence Alumni - Leave a comment

    Can you believe we’re already on the verge of December? Are you prepared for the holidays? I’m not asking if you have your Christmas tree (or Hanukkah bush) picked out or if your travel plans are confirmed…we’re talking about advertising, and specifically online advertising. Hopefully, you’ve already adopted online advertising …
    Continue Reading >>

  • Help! I’m A Cyborg And Nobody “Likes” Me

    November 11, 2014 by in Social Media Search Influence Alumni - Leave a comment

    Technology is redefining human connections, which has made social media a crucial ingredient in any marketing strategy. With many different outlets available used to communicate with your audience, how do you choose the best approach for your business? When sitting behind a computer screen, it is easy to forget the …
    Continue Reading >>

  • Five For Friday: A Very Twitter Christmas, Facebook Gets Scroogy With Likes, & More!

    November 07, 2014 by in News Search Influence Alumni - Leave a comment

    1. Are Twitter Users the Most Efficient Holiday Shoppers? – MarketingLand Given their 160-character count limit, Twitter users are clearly efficient communicators. And now, we are learning that they are super efficient holiday shoppers as well. The popular social platform released a study highlighting its ability to influence shoppers in their …
    Continue Reading >>

  • Let Your Business Be Known: 5 Tips for Improving Your LinkedIn Presence

    August 20, 2014 by in Social Media Search Influence Alumni - Leave a comment

    LinkedIn is a great resource for business-to-business companies to increase brand awareness and build valuable connections. You may have set up a Company Page, but are you really making the most of the networking site? Use these tips to maximize the benefit of your company’s LinkedIn presence! Set Up Showcase …
    Continue Reading >>

  • Do Your Ads Belong on LinkedIn?

    July 15, 2014 by in Social Media Search Influence Alumni - 1 comment

    LinkedIn is a great advertising platform for business-to-business (B2B) companies. It helps these businesses increase brand awareness and allows them to connect with potential clients. Should you be advertising on LinkedIn? Unfortunately, if you’re an ice cream shop advertising on LinkedIn in the hopes of increasing your sales, there is …
    Continue Reading >>

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