For Small Law Practices, Online Resources Can Be Judge & Jury
September 3rd, 2015 by
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential clients, or simply hanging out your shingle. According to a survey conducted by the Research Intelligence Group, three out of four potential clients use online resources when searching for a lawyer. With that in mind, utilizing a few simple tips can make a huge difference in getting your new law practice found online.
1. Develop and Promote High-Quality Content
If you’re just in the initial stages of developing your website, it’s wise to keep things simple and focus on quality rather than quantity. For instance, create a few targeted website pages that are written with the potential client in mind, rather than cluttering up your site with an overload of information. Once you have high-quality content in your arsenal, make sure to utilize a social network to promote that content. Also, consider focusing on one social network that you expect will attract the most business, and write timely and substantive posts for that one network.
2. Create a Blog
One important way to increase your online visibility and improve your chances of getting to the top of Google’s organic search results is to create a relevant and authoritative blog on your website. A blog is a great way to establish your authority on subjects relevant to your practice while also allowing for the occasional posting of upcoming community events or helpful nonlegal articles. You can also set your blog to automatically post to social media platforms such as Facebook, Twitter, and LinkedIn.
3. Focus on Local
Think of your potential client base and how you would traditionally market to that group. Getting involved with your community by speaking at regional networking events and participating in local organizations can help establish yourself as a local expert in your field. Internet marketing is another step in that process and can go a long way in bringing in new business. For example, creating consistent profiles across local directories can help you rank higher on Google. Also, consider developing a strategy for gaining local user reviews on websites such as Yelp.
Starting your own law practice can be daunting, but utilizing these simple tools can make a big impact in helping potential clients find you online.