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  • Featured Industries
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  • Education Marketing
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  • Local SEO
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  • Results
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Latest Posts
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  • Seven Tactics to Maximize Your Restaurant’s Organic Reach On Instagram

    May 20, 2019 by in Social Media Marissa Maggio - Leave a comment

    In the world of pay-to-play, restaurants are seeing their organic reach diminish across social media. Organic reach is the number of unique people who have seen your unpromoted post. When posting organically, you rely on the social platform’s algorithm to distribute your content to whoever it chooses to show your …
    Continue Reading >>

  • Do Businesses With Multiple Locations Need Multiple Facebook Pages?

    May 14, 2019 by in Industry Insights, SEO Anita Nagle - Leave a comment
    Person using mobile device for Facebook pages

    Facebook has become an integral part of marketing for any business. Those with multiple physical locations must decide how they would like to present themselves on this platform: in one corporate page representing all locations, or in separate pages that reflect each location. While the ease of managing one corporate …
    Continue Reading >>

  • How to Balance In-house Marketing With an Agency

    December 06, 2018 by in Industry Insights Paula Keller French - 1 comment

    How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
    Continue Reading >>

  • The Travel Marketer’s Guide to Capturing the Romance Market

    September 18, 2018 by in Content Marketing, Industry Insights Alison Zeringue - Leave a comment

    With the right targeting and audience intelligence, it can be easy for travel marketers to sweep romantic travelers off their feet. Many businesses in key travel markets are missing the opportunity to market to romantic travelers. The latest data shows that romantic travel trends go beyond the obvious honeymooners and …
    Continue Reading >>

  • Why You Should be Posting on Google My Business

    August 21, 2018 by in SEO, Social Media Jenna Movahed - 6 comments

    “Just Yahoo it,” said no one ever. It just doesn’t have the same ring as “Google it,” which was officially added to the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary in 2006. That’s because Google has practically monopolized internet searching. According to NetMarketShare, Google accounted for over 79 percent …
    Continue Reading >>

  • 8 Facebook & Instagram Features You Might Not Know About

    August 09, 2018 by in Social Media Paula Keller French - 2 comments

    Facebook is going cross-country with a free conference, bringing it to 30 cities, including New Orleans! This is part of Facebook’s mission to better educate businesses in using their platform. They state that… “By 2020, we’re committing to provide 1 million US workers and entrepreneurs the digital skills they need …
    Continue Reading >>

  • Impact Your Tourism Marketing With Instagram Stories

    July 05, 2018 by in Social Media Brennan Schexnaydre - 1 comment

    If you’ve been keeping up with our blog, then you already know how to market your travel and tourism business during the off-season, and how to engage with vacationers using mobile search. But, do you know how to leverage Instagram Stories for impactful tourism marketing? Stories are temporary videos or …
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  • Zoos, Aquariums, and Non-profits: Here Are Three Top Tips to Fundraise Like a Pro

    June 26, 2018 by in Industry Insights Search Influence Alumni - Leave a comment
    Two hands holding a ball of money - Search Influence

    Based in a city known for its tourism and attractions, Search Influence is no stranger to digital marketing for zoos, museums, and other non-profits. We’re here today to pass on some of our knowledge to you! These three tips for fundraising through social media are sure to spark your creativity …
    Continue Reading >>

  • 7 Tips for Eye-Catching Social Media Posts

    June 21, 2018 by in Social Media Brennan Schexnaydre - 2 comments
    Social media photographer holding up lens to nature scene

    For years, social media has been the most cost-effective place to advertise your business, but it takes planning to stand out from the competition. In the up-to-the-minute marketplace of memes, it pays to use eye-catching colors, animated images, and consistent, compelling branding. Fortunately, once you develop a digital marketing strategy …
    Continue Reading >>

  • Connect Your Brand With Your Community

    June 12, 2018 by in Industry Insights Search Influence Alumni - Leave a comment

    Human beings are social animals, but what kind of community would form around your company’s online branding? Brand loyalty is easily observed in beverage and automotive industries, and fans of a particular brewery or manufacturer often consider that brand preference a part of their personal identity. Coke or Pepsi, Chevy …
    Continue Reading >>

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