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  • Results
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  • 7 Best Social Media Platforms for Your Digital Marketing Strategy in 2019

    February 22, 2019 by in Social Media Ariel Tusa - Leave a comment

    Social media is an essential element of a holistic and integrated marketing plan. Different social media platforms allow you to create and share content, reach specific audiences, and accomplish your marketing and business goals. Before you begin expanding your current social media marketing, make a plan. Here are some questions …
    Continue Reading >>

  • Harness the Power of Video on Social Media

    January 31, 2019 by in Social Media Mildred Padilla - Leave a comment
    Iphone on facebook app and scrabble words spelling out social media

    To succeed in today’s competitive environment, companies have to convince us to choose their products and services in an instant. What better way to do that than with videos? Let’s face it, people love videos! Sight, sound, and motion can be a powerfully positive combination. We’ve all felt it. Videos …
    Continue Reading >>

  • Meet & Greet : Your Buyer Personas and What You Should Know About Them

    October 26, 2017 by in Industry Insights Search Influence Alumni - Leave a comment

    When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
    Continue Reading >>

  • Grow Your LinkedIn Network With These 3 Optimizing Tips

    May 09, 2017 by in Social Media Search Influence Alumni - Leave a comment
    LinkedIn Superman - Search Influence

    With over 400 million users, LinkedIn has become a social networking must for companies large and small. While other platforms like Facebook and Twitter are commonly used in marketing and SEO campaigns, LinkedIn can have a significant impact on online visibility and SEO opportunities. Instead of neglecting your LinkedIn account, utilize it …
    Continue Reading >>

  • 5 Medical Professionals Who Use Twitter Effectively and What You Can Learn from Them

    April 04, 2017 by in Social Media Search Influence Alumni - Leave a comment

    With 319 million people on Twitter and 100 million daily users, it’s clear that this social media platform offers huge potential for growing a medical practice. For doctors striving to attract more patients, 42% of individuals viewing health information on social media look at consumer reviews to guide their medical decision-making. …
    Continue Reading >>

  • Up Your Social Media Game With This Handy Reference Guide: The When, How, and Where of Social Posting

    February 14, 2017 by in Social Media Search Influence Alumni - 3 comments
    Up-Your-Social-Media-Game-With-This-Handy-Reference-Guide - Search Influence

    Another year, another seemingly endless parade of social media posts gone by. If you haven’t jumped on the social marketing bandwagon yet, 2017 is the year to begin because things are continuing to go up and up. Here are some highlights. 79% of Online Adults Use Facebook The Pew Research …
    Continue Reading >>

  • Top 10 Search Influence Blogs of 2016

    January 03, 2017 by in News Search Influence Alumni - Leave a comment

    The year 2016 was filled with memes, the Olympics, superhero movies, and the election. You can bet, with over 46% of people now online worldwide, there were plenty of changes to online marketing, too. If you haven’t kept up, here are the top 10 blogs of 2016 to make sure your …
    Continue Reading >>

  • Search Influence Jobs: What Does an Internet Marketing Associate Do?

    September 29, 2016 by in News Search Influence Alumni - Leave a comment

    As Search Influence continues to grow, we often get asked by job applicants, “What exactly does an Internet Marketing Associate do?” So last week, I took over the Search Influence Twitter and shared my day with all of our followers. In short, being an Internet Marketing Associate on Content Team consists …
    Continue Reading >>

  • Don’t Feed the Trolls: A Crash Course in Dealing With Twitter Trolls

    September 13, 2016 by in Social Media Jared Jones - 1 comment

    Beware of Trolls Bridges, the mountains of Skyrim, and Twitter. What do these places all have in common? You have a chance of running across a troll that can ruin more than just your day. Bridge trolls aren’t much of an issue since human society has pushed them into barren …
    Continue Reading >>

  • Still Not on Twitter? Here are 10 Reasons You Should Be.

    August 16, 2016 by in Social Media Search Influence Alumni - 5 comments

      Still not sure about Twitter, eh? Maybe because it’s because conversation occurs way too rapidly on Twitter for you to keep up, or maybe it’s because you still don’t know the difference between a tweet and a hashtag. Regardless of what your reason is, it is time to rethink …
    Continue Reading >>

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