Up Your Social Media Game With This Handy Reference Guide: The When, How, and Where of Social Posting
February 14th, 2017 by
79% of Online Adults Use Facebook
The Pew Research Center has done a lot of work tracking the social media usage of American adults. Of all platforms, Facebook has a staggering reach among adults across demographics.
Of these Facebook users, 76% check in every day and use Facebook as a way to learn about the news, local businesses, trending topics, and more. Facebook is truly on the way to becoming all pervasive, even among adults aged 65 and older.
57% of Consumers Are Influenced by Online Information
More than half of internet users surveyed said that they are influenced to think more positively of a business after reading positive reviews or comments about the business online. This means that creating a space for customers to give reviews and interacting with these reviews has tangible benefits and can convert potential customers that are lurking in the background of your social media.
Social Media Ad Spending Has Hit $35.98 Billion – and Keeps Climbing
Businesses are learning the advantages of using social media to market to their customers and using that knowledge to their advantage. Social media advertising is becoming the new normal, and we have abundant experience creating campaigns that convert. Contact us if you are ready to get started with paid ad campaigns for your institution or business.
Thanks for sharing these valuable facts Meaghan! Love the infographic! I was wondering, is Facebook a great platform to reach the millennials as well?
Hey Emmerey! To answer your question, because so many millennials are on Facebook (and check it multiple times a day), it can definitely be used to engage with them. Thanks for reading and reaching out!