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  • Results
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  • Are Wix Sites Bad for SEO?

    September 12, 2019 by in Industry Insights Alula Amare - Leave a comment

    Wix is one of the most widely used website builders in the world, with over 150 million users as of 2019. Despite being so popular, it’s not exactly a secret that Wix sites have a bad reputation within the digital marketing community. It got so bad that Wix tried to …
    Continue Reading >>

  • Which Social Media Platforms Should Insurance Companies Use?

    June 18, 2019 by in Industry Insights, Social Media Sam Merritt - Leave a comment

    In a world where a new social media platform gets launched every other week, it can be difficult to know which platforms to embrace and which ones to ignore. This can be particularly difficult when trying to identify the platforms your audience is already on. As a rule of thumb, …
    Continue Reading >>

  • THANK YOU to Our Small Business Clients!

    May 09, 2019 by in News Paula Keller French - Leave a comment
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    Happy Small Business Week from the Search Influence team! We were founded in 2006 with the goal of helping small businesses succeed online. Today, we work to optimize the potential of businesses of many sizes, but this week, it’s all about our small business clients! Today we share with you …
    Continue Reading >>

  • How Small Businesses Can Build Quality Backlinks in 2019 and Beyond

    January 10, 2019 by in SEO Sarah Spencer - Leave a comment
    A man at a desk representing the marketing strategies of Search Influence in New Orleans, LA

    Backlinks have traditionally been one of the most important ranking factors in Google’s mysterious SEO algorithm. So what exactly is a backlink, and why is it important? A backlink is simply a link on someone else’s site that leads to your site. Google values them because your site must be …
    Continue Reading >>

  • 7 Qualities of an Effective Marketing Agency (and How to Test for Them)

    December 11, 2018 by in Industry Insights Will Scott - 1 comment

    I often joke that, in digital marketing, you’re an expert if you know more than the person you’re selling to. This was recently brought home to me while attending a startup conference: a member of the photography team, who was still an undergraduate in college, said he hoped to open …
    Continue Reading >>

  • How to Balance In-house Marketing With an Agency

    December 06, 2018 by in Industry Insights Paula Keller French - 1 comment

    How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
    Continue Reading >>

  • How to Set S.M.A.R.T. Marketing Goals

    November 29, 2018 by in Industry Insights Jordan Polhemus - Leave a comment
    Think Tank Around Measuring Diversity - Search Influence

    Once you’ve identified the metrics that matter most to your business (download our guide: “Marketing: What Metrics Matter?” for our 4-step process), goal setting is the next step in achieving success. Setting business goals can be a daunting undertaking for some, but it’s much simpler if the right method is …
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  • How to Align Your Marketing Team Around a Successful Strategy

    November 08, 2018 by in Industry Insights Alison Zeringue - Leave a comment

    With the explosive growth of the marketing technology landscape in the last several years, it can be easy to get completely lost in tactics, technology, and metrics. “Digital marketing is so awesome,” they say, “because you can track everything,” they say. True, but what’s also true is that the 6,000+ …
    Continue Reading >>

  • The Travel Marketer’s Guide to Capturing the Romance Market

    September 18, 2018 by in Content Marketing, Industry Insights Alison Zeringue - Leave a comment

    With the right targeting and audience intelligence, it can be easy for travel marketers to sweep romantic travelers off their feet. Many businesses in key travel markets are missing the opportunity to market to romantic travelers. The latest data shows that romantic travel trends go beyond the obvious honeymooners and …
    Continue Reading >>

  • Non-Secure Site? Prepare Your Website for the Google Chrome 70 Rollout

    September 04, 2018 by in Industry Insights, SEO Mildred Padilla - 1 comment
    Graphic of a non-secure site

    Since last year, we have been explaining what HTTPS means and the important updates announced by Google. Let’s do a brief refresher course. What Is the Difference Between HTTP and HTTPS? HTTP and HTTPS protocols both fulfill the same core function to transfer data over the internet. HTTPS stands for …
    Continue Reading >>

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