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  • Featured Industries
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  • Results
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  • How a User Experience Audit Benefits Your Business

    October 21, 2021 by in Industry Insights Courtney Cummins - Leave a comment
    Woman typing on laptop computer and media app icons

    Key Insights Website user experience audits help businesses retain users and increase conversions. If you understand the data behind user behavior, you can anticipate a user’s needs when designing and optimizing your website. Examine trust factors, content considerations, and device usage when completing an audit. What Is a User Experience …
    Continue Reading >>

  • Hot or Not: Content Trends Pre- and Post-COVID-19

    September 03, 2020 by in Industry Insights Katelyn Mulkey - Leave a comment
    Person holding mobile device looking at Facebook news feed

    Key Insights Business owners shouldn’t let the uncertainty of COVID-19 discourage them from marketing. An empathetic brand tone is important. As people stay at home, online user engagement has increased and brands are being more heavily scrutinized for mistakes than ever before. This creates an opportunity to reach users more …
    Continue Reading >>

  • 6 Messaging Adjustments to Remain Relevant During COVID-19

    April 02, 2020 by in Industry Insights Sam Merritt - Leave a comment
    Emergency pull level

    As digital marketers, a global crisis like COVID-19 (also known as the coronavirus) can affect all aspects of your digital campaigns, from advertising spend to messaging. The faster you can pivot, the better for your business and for your consumer. Although there isn’t a one-size-fits-all approach to handling each campaign …
    Continue Reading >>

  • Trends in SEO: 2020 and Beyond

    January 22, 2020 by in SEO Cory Agular - 3 comments
    Woman using mobile device with search bar graphic overlayed

    The beginning of a new year marks a fresh start, new outlooks, and perhaps new approaches to a person’s conventional wisdom or habits. Digital marketing, though constantly evolving through the calendar year, is no different. As we begin to envision digital success in the new year, one important exercise is …
    Continue Reading >>

  • A Look Back at 2019: Search Influence Style

    December 26, 2019 by in News Alison Zeringue - Leave a comment
    Search Influence's 2019 year in review custom graphic

    I’m fairly certain that at some point in the first quarter of this year, I fell into a wormhole and recently emerged to discover that 2019 is coming to an end. How did this happen so fast?! And not just 2019, it’s the end of the DECADE, people! It’s like …
    Continue Reading >>

  • How to Best Utilize Facebook’s 3D Photos for Your Brand

    December 23, 2019 by in Social Media Kayla Goforth - Leave a comment

    Facebook introduced 3D photos in October 2018, and users have been posting these fun “window views” that give viewers a new perspective on once-flat photos in their newsfeed. Originally only available to those with an iPhone with Portrait Mode, 3D photos can now be uploaded by anyone with a dual-camera …
    Continue Reading >>

  • Three Lessons From the Fried Chicken Frenzy: Popeyes’ Brilliant Marketing Moment

    November 15, 2019 by in Industry Insights Alison Zeringue - Leave a comment
    3 lessons from the fried chicken frenzy: Popeye's brilliant marketing moment

    The drive-thru line on Sunday, Nov. 3 at a Popeyes Louisiana Kitchen in Metairie blocked traffic and almost caused an accident in the traffic lanes as I drove by. The highly anticipated fried chicken sandwich that had sold out just two weeks after its original release was back on the …
    Continue Reading >>

  • How Repurposing Your Content Can Extend Its Shelf Life

    August 23, 2019 by in Content Marketing Paige Nulty - Leave a comment
    Content marketing notes for digital marketing strategy

    You may have noticed the recent box office trend of classic movies coming out again as modern remakes. From fairy tale retellings to musical biopics, some fans are excited to see their favorite characters come back to life, while other viewers might wonder why these stories are being repeated. Clearly, …
    Continue Reading >>

  • How Using Psychographics Can Shed Light on Your Buyer Personas

    August 21, 2019 by in Industry Insights Katie Whittington - Leave a comment

    Looking at your buyer without understanding them as a whole is like ordering a hamburger without the toppings. Nobody wants a dry hamburger without cheese, bacon, tomatoes, pickles, or at least some sort of condiment. So why do some businesses only care that a buyer bought their product and not …
    Continue Reading >>

  • National Emoji Day – Katelyn Mulkey on WWL

    August 08, 2019 by in News Katelyn Mulkey - Leave a comment
    Account Coordinator Katelyn Mulkey discussing National Emoji Day on Great Day Louisiana

    Katelyn Mulkey, Account Coordinator at Search Influence, joined Great Day Louisiana on National Emoji day to share her knowledge on: The history of emojis New emojis being released in 2019 How emojis relate to inclusivity and the all-inclusive-web Misused emojis Emojis have been popular since they first appeared on Japanese …
    Continue Reading >>

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