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Beyond the Hype: Is Geofencing the Right Strategy for Your Brand?
Key Insights While geofencing offers the unique advantage of targeting potential customers within a specific geographic range, it doesn’t guarantee ROI. Geofencing holds the potential to drive impactful results by targeting specific geographic locations, but its effectiveness varies based on a brand’s goals and audience. Geofencing is a potent tool …
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Search Influence Finds a 4-Leaf Clover with 4 New Team Members!
Search Influence finds a four-leaf clover with four new team members. Let’s meet our newest Influencers! Becca Michelet Account Manager Born in Honduras, Becca and her twin were adopted and raised in New Orleans, with their adopted (honorary) triplet, by two awesome parents. She graduated from Louisiana State University with …
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How a User Experience Audit Benefits Your Business
Key Insights Website user experience audits help businesses retain users and increase conversions. If you understand the data behind user behavior, you can anticipate a user’s needs when designing and optimizing your website. Examine trust factors, content considerations, and device usage when completing an audit. What Is a User Experience …
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Hot or Not: Content Trends Pre- and Post-COVID-19
Key Insights Business owners shouldn’t let the uncertainty of COVID-19 discourage them from marketing. An empathetic brand tone is important. As people stay at home, online user engagement has increased and brands are being more heavily scrutinized for mistakes than ever before. This creates an opportunity to reach users more …
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6 Messaging Adjustments to Remain Relevant During COVID-19
As digital marketers, a global crisis like COVID-19 (also known as the coronavirus) can affect all aspects of your digital campaigns, from advertising spend to messaging. The faster you can pivot, the better for your business and for your consumer. Although there isn’t a one-size-fits-all approach to handling each campaign …
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Trends in SEO: 2020 and Beyond
The beginning of a new year marks a fresh start, new outlooks, and perhaps new approaches to a person’s conventional wisdom or habits. Digital marketing, though constantly evolving through the calendar year, is no different. As we begin to envision digital success in the new year, one important exercise is …
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A Look Back at 2019: Search Influence Style
I’m fairly certain that at some point in the first quarter of this year, I fell into a wormhole and recently emerged to discover that 2019 is coming to an end. How did this happen so fast?! And not just 2019, it’s the end of the DECADE, people! It’s like …
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How to Best Utilize Facebook’s 3D Photos for Your Brand
Facebook introduced 3D photos in October 2018, and users have been posting these fun “window views” that give viewers a new perspective on once-flat photos in their newsfeed. Originally only available to those with an iPhone with Portrait Mode, 3D photos can now be uploaded by anyone with a dual-camera …
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Three Lessons From the Fried Chicken Frenzy: Popeyes’ Brilliant Marketing Moment
The drive-thru line on Sunday, Nov. 3 at a Popeyes Louisiana Kitchen in Metairie blocked traffic and almost caused an accident in the traffic lanes as I drove by. The highly anticipated fried chicken sandwich that had sold out just two weeks after its original release was back on the …
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How Repurposing Your Content Can Extend Its Shelf Life
You may have noticed the recent box office trend of classic movies coming out again as modern remakes. From fairy tale retellings to musical biopics, some fans are excited to see their favorite characters come back to life, while other viewers might wonder why these stories are being repeated. Clearly, …
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