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  • No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.

    May 13, 2022 by in Industry Insights, Marketing Analytics, News Will Scott - Leave a comment

    Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users  – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4 but not “upgrading” just yet. No doubt, GA4 will be a great improvement, but there are …
    Continue Reading >>

  • Real World Considerations for Google Analytics E-commerce Tracking

    January 20, 2020 by in Marketing Analytics David Fransen - Leave a comment
    Money falling around computer trying to set up e-commerce tracking

    It’s 2020, and there’s no shortage of instructional guides to setting up Google Analytics Ecommerce Tracking on your website. If you’re looking for detailed technical information on setting it up yourself, there’s no way I would ever outdo Simo Ahava’s guide to setting up Google Analytics Enhanced Ecommerce Tracking in …
    Continue Reading >>

  • How Will Safari’s ITP Cookie Policy Updates Impact Google Analytics Tracking?

    August 28, 2019 by in Industry Insights David Fransen - 1 comment

    To browse the Internet in 2019 is to learn how to manage that nagging sense that someone is always watching. You casually look up the ingredients for a traditional eggplant curry while considering lunch options, and weeks later every website you visit is still force-feeding you offers on wholesale quantities …
    Continue Reading >>

  • Get the Most Out of Your Website With These Essential Google Analytics Metrics

    February 25, 2019 by in Digital Advertising Jenna Movahed - Leave a comment

    In today’s world, having an online presence is essential to business. With 27,378,962 live websites currently using Google Analytics, most business owners have heard of Google Analytics. But simply knowing about Google Analytics isn’t enough. Learning how to use the platform can provide business owners with insight into targeted audiences …
    Continue Reading >>

  • How to Balance In-house Marketing With an Agency

    December 06, 2018 by in Industry Insights Paula Keller French - 1 comment

    How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
    Continue Reading >>

  • WordPress vs Google Sites: Why You Should Be Using WordPress

    March 09, 2018 by in Industry Insights Jared Jones - Leave a comment

    WordPress is by far the most popular website management system in the world and shows no sign of slowing down at all. What started in 2003 as a PHP and MySQL based open source software has turned into a community of millions of users worldwide that all collaborate to make …
    Continue Reading >>

  • Your Website Is Yours—Make Sure You Own It

    December 12, 2017 by in Industry Insights Jared Jones - Leave a comment

    Imagine you open your dream business with the perfect name, perfect location, great employees at every level, and a great building to host your perfect products. To finish off the grand opening, you hire an outside contractor to do some work for you and you give them all of your …
    Continue Reading >>

  • Rookie Website Mistakes, Part 6: You Abandon Good Work When Replacing an Old Site

    October 10, 2017 by in SEO Ann Wanserski - Leave a comment

    So, you’re launching a new spiffy, user-friendly website? Or, maybe you’re migrating your site from an HTTP to HTTPS secure domain? To make the launch as successful as possible, there are a few important steps you (or more likely your web developer) should take on the backend to facilitate a …
    Continue Reading >>

  • Rookie Website Mistakes, Part 4: You Have a Single Page Website

    September 15, 2017 by in SEO Matthew Bains - Leave a comment

    Single page websites are very popular right now with web designers. With so many new ways to develop websites, they’ve become a unique and scroll-friendly way for users to interact with a company in a way that they’re used to (cue the token image of people scrolling through phones). And, …
    Continue Reading >>

  • How to Use Google’s New Quality Score Columns to Drive Lower Costs Per Conversion

    August 09, 2017 by in Content Marketing Search Influence Alumni - Leave a comment

    If you’re a hands-on business owner using Google AdWords, you’ve no doubt come across the term “Quality Score.” You know it’s an important metric for the success of your account, but what does it mean? What factors contribute to this important number? And how does improving the overall quality of your …
    Continue Reading >>

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