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Latest Posts
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  • Google Attribution Allows Clear, Seamless Campaign Analysis for Marketers

    July 28, 2017 by in Marketing Analytics Matthew Bains - 1 comment
    Image Of Woman Typing On A Computer With Media App Logos Flying Around - Search Influence

    How do you know which of your interactions with a customer mattered the most? How do you measure an organic search that someone performed for a product on one device compared to an ad clicked right before the point of purchase on another? Well, Google set out to solve some …
    Continue Reading >>

  • Gotta Go Fast! The Impact of Page Speed on Your Rankings

    May 31, 2017 by in SEO Jared Jones - 1 comment

    “We have so much time and so little to do. Strike that, reverse it.” Roald Dahl, Charlie and the Chocolate Factory That may be a bit dramatic, but time is extremely important. In the digital age where a lot of people barely have the time to stop and say hello …
    Continue Reading >>

  • Top 5 Ways to Bounce Back from a High Bounce Rate

    May 23, 2017 by in Marketing Analytics Search Influence Alumni - Comments Off on Top 5 Ways to Bounce Back from a High Bounce Rate
    Artist Big Freedia at a parade - Search Influence

    Growing up in New Orleans, hearing the word “bounce” means something completely different to most people. I hear the word “bounce” and immediately think of the music! After starting at Search Influence at the end of 2014, I learned that “bounce” also had a meaning in the digital marketing world. …
    Continue Reading >>

  • Grow Your Business With These 7 Digital Marketing Tactics

    May 04, 2017 by in Industry Insights Ariel Tusa - 2 comments
    Image Of A Cell Phone Searching - Search Influence

    Members of the Search Influence team gave their insight on tried and true digital marketing strategies. These strategies apply to every industry, from plastic surgeons to attorneys, and many can be implemented across different channels of marketing. Using a mix of or all of the 7 tactics below is a …
    Continue Reading >>

  • Up Your Social Media Game With This Handy Reference Guide: The When, How, and Where of Social Posting

    February 14, 2017 by in Social Media Search Influence Alumni - 3 comments
    Up-Your-Social-Media-Game-With-This-Handy-Reference-Guide - Search Influence

    Another year, another seemingly endless parade of social media posts gone by. If you haven’t jumped on the social marketing bandwagon yet, 2017 is the year to begin because things are continuing to go up and up. Here are some highlights. 79% of Online Adults Use Facebook The Pew Research …
    Continue Reading >>

  • Get More Views on Your Company’s #Facebook Page

    January 11, 2017 by in Social Media Search Influence Alumni - 2 comments
    Image Of Schmidt From New Girl Being Excited #Excitement - Search Influence

    The term “pound sign” has become obsolete and even deserving of ironic quotes these days. The “#,” now the almighty hashtag, is generally associated with where it originated: Twitter. The hashtag’s aim was to unify groups of individuals discussing similar topics across the social media platform. However, hashtag usage has …
    Continue Reading >>

  • Top 10 Search Influence Blogs of 2016

    January 03, 2017 by in News Search Influence Alumni - Comments Off on Top 10 Search Influence Blogs of 2016

    The year 2016 was filled with memes, the Olympics, superhero movies, and the election. You can bet, with over 46% of people now online worldwide, there were plenty of changes to online marketing, too. If you haven’t kept up, here are the top 10 blogs of 2016 to make sure your …
    Continue Reading >>

  • Google’s Ascent With User Experience

    December 29, 2016 by in Industry Insights Search Influence Alumni - 1 comment
    User Experience Vs. Design - Search Influence

    Being found on the internet is essential to any business. We all know it, but few understand what it takes to be found. Luckily, there is an easy approach to beginning your own online marketing journey. Start by looking at Google, not as a search engine where businesses tirelessly compete …
    Continue Reading >>

  • Search Influence Year in Review: Our Top 10 SEO Blog Posts of 2016

    December 21, 2016 by in News Ann Wanserski - Comments Off on Search Influence Year in Review: Our Top 10 SEO Blog Posts of 2016
    Photo Of Sponge Bob Being Productive - Search Influence

    With this year drawing to a close, now is the time to reflect on the year and prepare for a successful and productive 2017. In keeping with this, we’ve highlighted our top SEO blog posts of 2016 to get you extra pumped for your New Year’s re-SEO-lutions. 1. An Update: How …
    Continue Reading >>

  • #NOLATech Week 2016: How To Drive More Traffic To Your Site

    October 12, 2016 by in Industry Insights Search Influence Alumni - Comments Off on #NOLATech Week 2016: How To Drive More Traffic To Your Site

    In conjunction with NOLATech Week 2016, Search Influence hosted a workshop to help support small businesses in their online marketing efforts. Paula Keller and Mary Silva presented on how to boost your local search rankings and ways to drive traffic to your website respectively.   Paula Keller’s “How To Boost …
    Continue Reading >>

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