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3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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Graphics Checklist: High-Quality Assets You Need to Promote Your Business
Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
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Business Continuity Messaging During COVID-19: What You Need to Do Right Now
Now more than ever, the internet is the first and primary source of information about local businesses. The messaging (or lack thereof) that companies disseminate may affect the quality and quantity of their customers when the economy begins to open back up. We’ve seen far too many businesses fail to …
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Top 6 Marketing Planning Activities During COVID-19
During this time of crisis, many businesses may find themselves with extra time on their hands, but limited money to spend on marketing. While it can be hard to think about the future, this is the perfect opportunity to do just that and take a deep dive into your marketing …
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Want to Learn the Key to Raving Fans for Your Brand? Authenticity!
Brand authenticity is in the eye of the beholder. It’s easy to see when a person or a brand is inauthentic, but it’s not as easy to put one’s finger on what actually is authentic. When actions don’t match words, it’s easy to see the inauthenticity. Boeing, for instance, previously …
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Planning Your Vacation Destination Using Instagram – Ariel Tusa on WWL
Ariel Tusa, Account Supervisor at Search Influence, joined Great Day Louisiana to share how you can use Instagram to plan your vacation like a local. Learn how to build your next trip itinerary using: Hashtags Geotags Creating and organizing Instagram “Collections” Travel bloggers and travel magazines Instagram is a dynamic …
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Answer These Questions Before Creating a Strategy With Your Marketing Agency
In the world of digital marketing, both asking and answering the correct questions can be the difference between success in a digital marketing campaign and frustration. Often, as a salesperson (or consultant or relationship-builder guy… whatever I am), I find myself realizing how many different types of potential clients there …
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How to Market Your Business on LinkedIn
LinkedIn isn’t just for growing your personal network—it can be used to grow your business too! LinkedIn has over 560 million users, with 40 percent of active users using LinkedIn monthly. LinkedIn is a great tool to promote your brand and connect with business professionals in a very direct and …
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How Small Businesses Can Build Quality Backlinks in 2019 and Beyond
Backlinks have traditionally been one of the most important ranking factors in Google’s mysterious SEO algorithm. So what exactly is a backlink, and why is it important? A backlink is simply a link on someone else’s site that leads to your site. Google values them because your site must be …
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Why You Should Consider Hiring a Digital Marketing Agency
As 2018 comes to a close, now is the perfect time for business owners and stakeholders to reflect on the year that they’ve had, evaluate the current state of their firms, and develop solid business resolutions for a productive 2019. We often speak with businesses that are trying to decide …
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