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  • Higher Education Digital Marketing
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  • ChatGPT: Data Mining and SEO With OpenAI and Bing

    March 10, 2023 by in Industry Insights, Marketing Analytics, SEO Will Scott - 1 comment
    HAL 9000 says "What are you doing, Dave??

    Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
    Continue Reading >>

  • Will Scott on Digital Disaster Plans for the Tampa Business Journal

    October 26, 2022 by in Industry Insights, News Collin Guedon - Leave a comment
    Waves crashing onto beach during a hurricane

    Key Insights: Before a natural disaster occurs, audit where your customers find your business online so you have documented which channels to update in the aftermath. Be intentional with your messaging after a natural disaster, and demonstrate empathy. When you reintroduce your marketing strategy after a natural disaster, plan it …
    Continue Reading >>

  • 3 Actionable Ways to Make Your Creative More Diverse

    February 24, 2021 by in Healthcare Marketing, Higher Education Marketing, Industry Insights Kayla Goforth - Leave a comment
    Example of diverse photo assets for ad campaigns

    Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
    Continue Reading >>

  • Graphics Checklist: High-Quality Assets You Need to Promote Your Business

    November 13, 2020 by in Healthcare Marketing, Higher Education Marketing, Industry Insights Kayla Goforth - Leave a comment
    Cartoon of person checking off giant list with a giant pencil

    Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
    Continue Reading >>

  • Business Continuity Messaging During COVID-19: What You Need to Do Right Now

    May 13, 2020 by in Industry Insights Alison Zeringue - Leave a comment
    Google My Business COVID-19 Temporarily Closed Hours option

    Now more than ever, the internet is the first and primary source of information about local businesses. The messaging (or lack thereof) that companies disseminate may affect the quality and quantity of their customers when the economy begins to open back up.  We’ve seen far too many businesses fail to …
    Continue Reading >>

  • Top 6 Marketing Planning Activities During COVID-19

    April 07, 2020 by in Industry Insights Anita Nagle - Leave a comment
    Person using highlighter on business documents on desk

    During this time of crisis, many businesses may find themselves with extra time on their hands, but limited money to spend on marketing. While it can be hard to think about the future, this is the perfect opportunity to do just that and take a deep dive into your marketing …
    Continue Reading >>

  • Want to Learn the Key to Raving Fans for Your Brand? Authenticity!

    February 28, 2020 by in Industry Insights Will Scott - Leave a comment
    Jesse Thomas posing in front of I Love Carbs bumper sticker

    Brand authenticity is in the eye of the beholder. It’s easy to see when a person or a brand is inauthentic, but it’s not as easy to put one’s finger on what actually is authentic. When actions don’t match words, it’s easy to see the inauthenticity. Boeing, for instance, previously …
    Continue Reading >>

  • Planning Your Vacation Destination Using Instagram – Ariel Tusa on WWL

    July 24, 2019 by in News Ariel Tusa - Leave a comment
    Search Influence Account Supervisor Ariel Tusa on WWLTV's Great Day Louisiana

    Ariel Tusa, Account Supervisor at Search Influence, joined Great Day Louisiana to share how you can use Instagram to plan your vacation like a local. Learn how to build your next trip itinerary using: Hashtags Geotags Creating and organizing Instagram “Collections” Travel bloggers and travel magazines Instagram is a dynamic …
    Continue Reading >>

  • Answer These Questions Before Creating a Strategy With Your Marketing Agency

    March 25, 2019 by in Industry Insights Michael Shargois - Leave a comment
    Laptop computer with Facebook advertising page open

    In the world of digital marketing, both asking and answering the correct questions can be the difference between success in a digital marketing campaign and frustration. Often, as a salesperson (or consultant or relationship-builder guy… whatever I am), I find myself realizing how many different types of potential clients there …
    Continue Reading >>

  • How to Market Your Business on LinkedIn

    March 15, 2019 by in Social Media Lauren Griffin - Leave a comment
    Man sitting down typing on his laptop

    LinkedIn isn’t just for growing your personal network—it can be used to grow your business too! LinkedIn has over 560 million users, with 40 percent of active users using LinkedIn monthly. LinkedIn is a great tool to promote your brand and connect with business professionals in a very direct and …
    Continue Reading >>

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