Help! I’m A Cyborg And Nobody “Likes” Me
November 11th, 2014 by
Technology is redefining human connections, which has made social media a crucial ingredient in any marketing strategy. With many different outlets available used to communicate with your audience, how do you choose the best approach for your business? When sitting behind a computer screen, it is easy to forget the purpose of B2C marketing – building and maintaining meaningful relationships with your customers.
Here are some quick tips to create that connection through your social media campaign.
Always be conscious of how your product and service will benefit the customer. Keep these benefits in mind when encouraging your customers to engage in your promotion and be receptive to their feedback. The beauty of social media is that it allows you to create a more personal approach to marketing those benefits, receiving feedback from the consumer and personally responding to his or her thoughts or concerns within minutes, demonstrating your excellence in customer service.
It is critical that the voice and verbiage used for your campaign is coming from an authentic place. Eliminate the robotic, scripted tone and your audience will feel like they are not conversing with a business, but with a person who actually cares about their needs.
In this fast-paced society, your audience is most likely pressed for time and multitasking. Give them stimulating content in a short, digestible format that they will consider worth their time. Your mindfulness and appreciation for their time can go a long way.
Keeping your campaign personal, and showing your gratitude to your customers in a genuine way can be the key to a successful social media campaign. As long as your customer service is consistent with your social media efforts, your business can build and maintain those essential relationships.
LinkedIn’s Social Media & Emotional Brand Attachment Case Study