Let Your Business Be Known: 5 Tips for Improving Your LinkedIn Presence
August 20th, 2014 by
LinkedIn is a great resource for business-to-business companies to increase brand awareness and build valuable connections. You may have set up a Company Page, but are you really making the most of the networking site? Use these tips to maximize the benefit of your company’s LinkedIn presence!
Set Up Showcase Pages
If your company has a certain brand or product you’d like to emphasize, set up a Showcase Page. Showcase Pages are extensions of your Company Page that spotlight specific products, brands, divisions and more. This allows users to follow the aspects of your business that most interest them. Use this feature to share updates and maintain dialogue with a highly targeted audience.
Share Your Content
LinkedIn’s publishing platform was originally only accessible to about 500 select influencers. Now, this feature is open to all LinkedIn users. If you’re already writing blogs for your website, this is a simple way to reach and engage even more users. Additionally, sharing on LinkedIn gives you the benefit of showcasing your expertise to others in your industry. Share your content, earn followers, and expand your influence online!
Join Groups (Or Make Your Own!)
Groups allow you to make connections with users who share your interests or work in a similar industry. Use groups to network, stay up to date on industry news, and share content with a targeted network. There are over 1.5 million groups on LinkedIn, but if you can’t find one that’s a good fit for your business, then you can create your own!
Engage With Your Followers
Gaining followers is important, but it’s only part of the puzzle. Remember to engage with your connections. Maintain dialogue through regular posts to your Company Page, Showcase Pages, or groups. Share relevant resources, industry news, and your valuable insights. Make sure the content is engaging and gives people a reason to share or comment on your update. Keep the conversation alive by responding to audience comments.
Get Ideas From Others’ Successes
Feel like you could use some more guidance? Get inspiration from successful company pages! Check out LinkedIn’s 10 Best Company Pages of 2013 to see how top companies are making the most of the network. Also, take a look at some of LinkedIn’s social media case studies to learn about businesses who have used LinkedIn to their advantage.
LinkedIn can be a valuable resource for your business if you apply these tips. Are you using LinkedIn for your business? Do you have any additional tips? Share in the comments!