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  • #LocalUp – Making Content The Sexy Part of Social

    February 07, 2015 by in Content Marketing Will Scott - Leave a comment

    The presentation below was developed for a joint conference put on by Local University and Moz in Seattle on February 7th, 2015, called LocalUp. My “beat” if you will as a Local U faculty member is Social Media, and given our work with customers of Search Influence, I have always …
    Continue Reading >>

  • Don’t Be An Advertising Grinch: Grow Your Profits 3 Sizes This Holiday Season

    November 24, 2014 by in Social Media Search Influence Alumni - Leave a comment

    Can you believe we’re already on the verge of December? Are you prepared for the holidays? I’m not asking if you have your Christmas tree (or Hanukkah bush) picked out or if your travel plans are confirmed…we’re talking about advertising, and specifically online advertising. Hopefully, you’ve already adopted online advertising …
    Continue Reading >>

  • Let Your Business Be Known: 5 Tips for Improving Your LinkedIn Presence

    August 20, 2014 by in Social Media Search Influence Alumni - Leave a comment

    LinkedIn is a great resource for business-to-business companies to increase brand awareness and build valuable connections. You may have set up a Company Page, but are you really making the most of the networking site? Use these tips to maximize the benefit of your company’s LinkedIn presence! Set Up Showcase …
    Continue Reading >>

  • Do Your Ads Belong on LinkedIn?

    July 15, 2014 by in Social Media Search Influence Alumni - 1 comment

    LinkedIn is a great advertising platform for business-to-business (B2B) companies. It helps these businesses increase brand awareness and allows them to connect with potential clients. Should you be advertising on LinkedIn? Unfortunately, if you’re an ice cream shop advertising on LinkedIn in the hopes of increasing your sales, there is …
    Continue Reading >>

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