Do Your Ads Belong on LinkedIn?
July 15th, 2014 by
LinkedIn is a great advertising platform for business-to-business (B2B) companies. It helps these businesses increase brand awareness and allows them to connect with potential clients.
Should you be advertising on LinkedIn?
Unfortunately, if you’re an ice cream shop advertising on LinkedIn in the hopes of increasing your sales, there is a 110% chance that your time, effort, and financial resources are better off on another platform. (Hint: Facebook). This marketing approach is best for linking to other businesses.
LinkedIn Advertising is also extremely beneficial for companies looking to fill open positions. Users aren’t just on LinkedIn to see the latest baby pictures that their old high school friends are posting. They are mostly looking for professional development and networking opportunities.
Are you targeting the right audience?
So, you’ve decided that LinkedIn Advertising is a strategically advantageous move for your business. Now what? Figure out your target demographic.Do this before writing your ad copy and even before sponsoring your updates. It’s imperative that you do this before jumping onto this marketing battlefield with no precise aim.
Why is this so important?
LinkedIn offers a variety of demographic targeting options that can be combined to best fit the audience of your campaign. Strategically deciding on your audience will send your ads in the right direction for the best results.
Who are you speaking to? Do you know what that audience likes and dislikes? You won’t be able to write enticing, effective ads that achieve your goals without this knowledge.
When it comes to target options, the possibilities are vast! You can choose to target anything from specific locations, companies, and job titles to specific schools, groups, ages, and genders.
Once you decide that LinkedIn is the place for your business and you figure out who your target demographic is, you’ll be ready to start running ads and sponsoring your updates.
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