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  • About
  • Featured Industries
  • Zoos, Museums, and Attractions
  • Education Marketing
  • Medical & Healthcare
  • Speaking Engagements
  • Google Premier Partner
  • Pricing Transparency
  • Diversity & Inclusion
  • Causes and Nonprofits
  • In The Media

  • Services
  • SEO
  • Local SEO
  • Content Marketing
  • Digital Advertising
  • Analytics & Lead Tracking
  • Consulting
  • Pricing Transparency
  • SEO Pricing
  • Paid Advertising Pricing

  • Results
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  • Patient Inquiries & ROI
  • Lead Generation
  • Microsite Migration SEO
  • Blog Strategy SEO
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  • Careers
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  • Company Culture

  • Contact Us
  • Request Proposal

  • Blog
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Latest Posts
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  • Three Ways to Improve the Quality Score of Google Ads

    October 24, 2019 by in Digital Advertising Marissa Maggio - 1 comment
    Business owner frustrated with their digital advertising campaign

    At first, Quality Score may seem like an arbitrary number attached to your keywords, but there is so much that goes into it. Once you learn how to improve and maintain a keyword’s Quality Score, you can feel confident that you’re also improving the overall health of your Google Ads …
    Continue Reading >>

  • How to Drive Conversions With the Right Contact Form—And What to Avoid

    August 23, 2018 by in Digital Advertising, SEO Jared Jones - 1 comment

    Your business’ shiny new website just launched and everyone assumed a deluge of fresh new leads would follow. To everyone’s dismay, the predicted deluge turns out to be nothing more than just a trickle. What gives exactly? “Build it and they will come” may ring true with your traffic itself …
    Continue Reading >>

  • Top 5 Google Analytics Metrics for E-commerce Tourism Companies

    July 26, 2018 by in Digital Advertising, Marketing Analytics Paula Keller French - Leave a comment

    With a growing number of travelers using mobile search to book their vacations, it’s a great time to be in the tourism industry, assuming you have an e-commerce option for your customers. Whether you’re offering hotel rooms, dinner reservations, or curated experiences, your customers are more likely than ever before …
    Continue Reading >>

  • Zoos, Aquariums, and Non-profits: Here Are Three Top Tips to Fundraise Like a Pro

    June 26, 2018 by in Industry Insights Search Influence Alumni - Leave a comment
    Two hands holding a ball of money - Search Influence

    Based in a city known for its tourism and attractions, Search Influence is no stranger to digital marketing for zoos, museums, and other non-profits. We’re here today to pass on some of our knowledge to you! These three tips for fundraising through social media are sure to spark your creativity …
    Continue Reading >>

  • Why Are My Ads Disapproved by Google’s Misleading Content Policy?

    May 25, 2018 by in Digital Advertising Jordan Polhemus - 1 comment

    In its continual quest to better serve users, Google has cracked down on misleading content in advertisements as well as website content. When your advertising campaign is slammed for “misleading content,” it can come as quite a surprise. Because Google holds advertisers to a high standard, some of the violations …
    Continue Reading >>

  • Four Smart Ways to Market Your Tourism Business in the Off-season

    April 19, 2018 by in Industry Insights Michelle Neuhoff Boyd - Leave a comment

    Seasonality is a major marketing challenge for the tourism industry. Considering the struggle to turn a profit during the low season, and the rush of overtime work during the high season, this challenge should come as no surprise. The good news, however, is that we have solutions! With these four …
    Continue Reading >>

  • Five Tips for Creating Customer Advocates for your Tourist Attraction

    April 13, 2018 by in Industry Insights Ann Wanserski - Leave a comment
    Spongebob Sqaurepants laughing - Search Influence

    When your past customers talk to their friends and family about their vacation, are they likely to recommend your business? Word of mouth is critical for sustainable, long-term business growth, and social media has multiplied the number of connections between people sharing travel advice and reviews. In fact, a recent …
    Continue Reading >>

  • 5 Strategies to Get Guests Talking and Increase Event Attendance

    March 15, 2018 by in Industry Insights Paula Keller French - Leave a comment
    Image of Ariel from little mermaid in New Orleans, LA

    With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
    Continue Reading >>

  • ‘Tis the Season to Get Creative: Using Social Media for Holiday Marketing

    October 27, 2017 by in Social Media Search Influence Alumni - Leave a comment
    Christmas gift giving from 22 minutes - Search Influence

    Many of your customers are gearing up for numerous holiday festivities that involve family, friends, and coworkers. This time of year also inspires lots of shopping. According to a study done by Deloitte, the average American will purchase 15 gifts during the holidays with the months of November and December …
    Continue Reading >>

  • Meet & Greet : Your Buyer Personas and What You Should Know About Them

    October 26, 2017 by in Industry Insights Search Influence Alumni - Leave a comment

    When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
    Continue Reading >>

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