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  • Results
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  • The Strategic Marketing Method to Building Your Brand on Youtube

    April 11, 2019 by in Industry Insights Brennan Schexnaydre - Leave a comment
    Marketers working on a digital marketing campaign for YouTube optimization

    In true Search Influence fashion, I am going to start this blog post the same way we typically start our weekly company meetings, with a quote: “You cannot teach a man anything; you can only help him discover it in himself.” – Galileo Though Galileo provided us with this insightful …
    Continue Reading >>

  • 7 Best Social Media Platforms for Your Digital Marketing Strategy in 2019

    February 22, 2019 by in Social Media Ariel Tusa - Leave a comment

    Social media is an essential element of a holistic and integrated marketing plan. Different social media platforms allow you to create and share content, reach specific audiences, and accomplish your marketing and business goals. Before you begin expanding your current social media marketing, make a plan. Here are some questions …
    Continue Reading >>

  • The Small(er) Screen: How Smart Businesses Attract Customers on YouTube

    September 20, 2017 by in Social Media Alula Amare - Leave a comment
    Old TV sitting in weeds - Search Influence

    Remember those cheesy local ads that used to be on TV all the time? Here’s a New Orleans classic. It’s memorable and fun to watch, but TV ads have their shortcomings, specifically cost and targeting. TV is also starting to lose its biggest advantage: the ability to reach a wide …
    Continue Reading >>

  • How to Spiel Like Spielberg: Using Videos to Showcase Your Business

    September 18, 2017 by in Content Marketing Search Influence Alumni - Leave a comment

    YouTube changed history when it was created in 2005, allowing businesses and individuals to upload personal videos that had the potential to impact the world. Today, video dominates with four times as many customers preferring to watch a video about a business than reading content about it. If video has …
    Continue Reading >>

  • Happy Working Parents Day: 10 Influencers On Lessons From Their Working Parents

    September 16, 2016 by in News Search Influence Alumni - Leave a comment
    Happy Working Parents Day - Search Influence

    As someone who grew up with working parents, I learned a lot through my parents’ experiences. My dad was the “troubleshooter” at the automated and environmental control systems company he worked for. So, his ability to solve problems at work and around the house was something I learned. He always …
    Continue Reading >>

  • Local SEO: How to Clean up Citations for Better SERP Visibility

    July 25, 2016 by in SEO Search Influence Alumni - 1 comment

    Google, Bing, and other major search engines are constantly changing and developing their search engine results pages (SERPs). Major components of these pages include organic, paid, and local results. With the ever-increasing use of mobile, these local results are growing in importance in overall SEO strategy. So how does one …
    Continue Reading >>

  • Don’t Leave Your Website Buffering: How to Make Big SEO Gains with Video Content

    October 14, 2015 by in SEO Chris Henson - Leave a comment

    Everyone likes watching videos on the Internet—funny videos, cute animal videos, cute kid videos, and cute videos with kids AND animals. And while there will always be a place for these videos in our hearts and on the web (what would YouTube be without them?), video content has recently found …
    Continue Reading >>

  • A Tale of Two Google+ Updates: Shutting Down G+ Pages & Disconnecting YouTube From G+

    July 31, 2015 by in Industry Insights admin - Leave a comment
    Shuttered Google Local Pages - Search Influence

    In the past week, two new Google Plus updates have come to light. First, we found out that as of July 28, Google has plans to shut down inactive and unverified Google My Business (aka Google Plus) listings. On Monday, July 27, Google’s Bradley Horowitz posted on Google’s official blog …
    Continue Reading >>

  • Return Of The YT Channel: Moving YouTube Channels Between G+ Pages In 2015

    June 02, 2015 by in Industry Insights admin - Leave a comment
    Search Influence - Move YouTube Channel Between Google Plus Pages

    In the early ages of YouTube and Google Plus connections, disconnecting and reconnecting channels to the correct G+ page was not an easy feat. I once wrote a blog about this lengthy workaround for LocalU. Not long after that blog post, Google released a support form that allowed you to …
    Continue Reading >>

  • Five for Friday: Go Natural, Rock Your SEO, Navigate Apple Maps, and More

    April 10, 2015 by in News Search Influence Alumni - Leave a comment

    1. How Your Band Can Rock SEO – Moz Most people don’t discover new music by Googling “indie rock bands.” Folks are more likely to discover a band through other means and then turn to the Internet to search for tour dates, song lyrics, etc. If you’re a musician, this …
    Continue Reading >>

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