5 for Friday — Links, Stories, & Posts for Your Weekend

April 11th, 2014 by Jeff Ramos


1. Google To Protect Paid Search Keyword Data, Making it ‘NotProvided’
– Search Engine Journal

This article discusses a report that Google will stop passing keyword data to analytics software, even for AdWords advertisers. The three main points of the article state that Google will likely stop providing referrer data for paid clicks on AdWords ads, Advertisers may see [not provided] in their Google Analytics reports or other analytics provider reports for paid search clicks, and Google AdWords reports will remain unaffected. How will this change effect you?

2. The Art of Thinking Sideways: Content Marketing for “Boring” Businesses

Here the author speaks about different ways to create unique content for your clients. We have all had clients where we wondered if there was any way to promote their brand. As marketers it is our goal to raise brand awareness, improve search engine rankings, and increase sales for our clients.

3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]
– Search Engine Watch

If a business has incorrect information in an online listing will you lose trust in the business and look elsewhere? Have you ever looked up an address to a service or a business only to find yourself driving in circles because the info was incorrect? This happened to me personally a few weeks ago while looking for a restaurant. After I found myself lost for about 10 minutes I gave up and moved on to a new restaurant. This article has some interesting info about how potential customers will research your business information.

4. How Brands Are Using Twitter’s Redesigned Profile Pages
– Mashable

This has some excellent examples of a few major brands who have recently updated their Twitter profiles. I agree that these new profiles provide the client the opportunity to add more content, but immediately thought they looked like a Facebook profile. Twitter is rolling this function out slowly to the general public. Check out the examples and let us know what you think!

5. 80% of Local Searches on Mobile Phones Convert
– Search Engine Watch

Here is a study on local search on mobile devices. The stat that stood out to me was that four out of five local searches on a mobile device end in a purchase. Check out the infographic at the bottom of the article for more interesting data they found.