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  • The Rise of Intent Research and What it Means for Keyword Research in 2020

    February 17, 2020 by in SEO Courtney Cummins - Leave a comment
    Graphic showing an internet search bar with different graphical topics surrounding it

    Keyword research has long been thought of as one of the most impactful ways to gain prime real estate on SERPs. In the SEO world, if you’re not focusing a vast amount of your effort into keyword research, then you’re missing out on a great deal of SEO value. Finding …
    Continue Reading >>

  • 3 Practical SEO Tips to Get More Clients for Your Law Firm

    May 01, 2018 by in Industry Insights Search Influence Alumni - 2 comments

    Have you ever wondered why your competition appears at the top of search engine results pages while your firm is nowhere to be found? Attorneys today face new marketing challenges, including how to access the ever-increasing number of clients who are using the Internet to search for legal services online. …
    Continue Reading >>

  • Turning Links Into Lemonade: Your Guide to Juicy Internal Linking

    September 25, 2017 by in SEO Ann Wanserski - Leave a comment
    A person's hand squeezing a lemon

    You’ve likely heard of internal links. In terms of SEO jargon (which there’s a lot to sift through), they’re pretty straightforward. Internal links are just the hyperlinks on your site that point to other pages within the same domain. For example, your homepage content probably has internal links pointing readers …
    Continue Reading >>

  • Marketing Myths Small Business Owners Should Stop Believing

    August 29, 2017 by in Industry Insights Search Influence Alumni - 2 comments
    People at a desk using tablets, cell phones, and a laptop - Search Influence

    When you’re running a small business, it’s often up to you or a member of a very small team to research and make all decisions for the business. And when you’re trying to allocate a marketing budget, being well informed is essential to the future of the business’ success. If …
    Continue Reading >>

  • AI and How It’s Affecting, and Enhancing, Voice Search

    July 11, 2017 by in SEO Matthew Bains - 1 comment

    If 2016 was the year of the Internet of Things, 2017 has become the year of AI, and, in particular, voice search. The way people search on their phone, tablet, or computer is changing thanks to devices like Amazon Echo, Siri, Cortana, and Google Home—as of May 2016, 20% of mobile …
    Continue Reading >>

  • Grow Your LinkedIn Network With These 3 Optimizing Tips

    May 09, 2017 by in Social Media Search Influence Alumni - Leave a comment
    LinkedIn Superman - Search Influence

    With over 400 million users, LinkedIn has become a social networking must for companies large and small. While other platforms like Facebook and Twitter are commonly used in marketing and SEO campaigns, LinkedIn can have a significant impact on online visibility and SEO opportunities. Instead of neglecting your LinkedIn account, utilize it …
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  • How a Debate About Onions Showed Google Might Not Be Infallible

    April 19, 2017 by in Industry Insights Matthew Bains - 4 comments
    Purple Onion Cut In Half - Search Influence

    A couple of weeks ago, I was driving to meet a friend for dinner when I heard a segment on NPR’s Marketplace that featured Tom Scocca talking about his article on Gizmodo about caramelized onions. At first, it seemed like many a segment on NPR we’ve come to expect—interesting and …
    Continue Reading >>

  • Search Influence Year in Review: Our Top 10 SEO Blog Posts of 2016

    December 21, 2016 by in News Ann Wanserski - Leave a comment
    Photo Of Sponge Bob Being Productive - Search Influence

    With this year drawing to a close, now is the time to reflect on the year and prepare for a successful and productive 2017. In keeping with this, we’ve highlighted our top SEO blog posts of 2016 to get you extra pumped for your New Year’s re-SEO-lutions. 1. An Update: How …
    Continue Reading >>

  • A War of Words: 4 Tips to Help Lawyers Win the Cost-Per-Click Bidding Wars

    January 06, 2016 by in Digital Advertising Search Influence Alumni - Leave a comment

    Whether a veteran attorney or a recent law school graduate, legal professionals have likely noticed that the world of generating leads and winning new clients has changed drastically. While tried and true marketing methods such as word of mouth and putting your picture on a billboard still have their place, …
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  • Dude, Where’s My Location? Google Removes Location Search Ability

    December 09, 2015 by in SEO admin - Leave a comment

    While most people were recovering from Thanksgiving food comas on December 1st, Google was quietly removing the ability to change the location of your search. For those of you who don’t fondly remember, there used to be an option in the search tools that allowed you to pretend you were …
    Continue Reading >>

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