5 Rookie Mistakes That Will Ruin Your New Website’s SEO

June 9th, 2016 by Meaghan McCarthy

SEO Mistakes to Avoid

Here at Search Influence, we take pride in providing valuable SEO information and tips for our clients, from the nitty gritty of Google’s algorithms to the basics of designing a great website. Our recently published white paper covers 5 SEO mistakes that could be lurking in your web design. Here’s a rundown of the rookie mistakes you may not know you’re making.

Your Site Is Too Slow to Load

Large, unoptimized images on the landing page can significantly decrease site speed. Not only does this lead to poor user experience, it affect how Google ranks your site in searches.

You’re Not Allowing the Site to Be Crawled

Web crawlers are how search engines know pages of your site exist and what the pages are about, so restricting their ability to crawl and index essentially renders your site invisible in search results.

Your Site Isn’t Mobile Friendly

Mobile Phone

More and more people use phones and tablets to access the internet. You can miss a large percentage of your target audience if you do have have a mobile friendly site.

It’s the Wrong Kind of Flashy

Relying too much on Flash elements can slow down your site and causes complications for mobile users. And while single page sites can be visually appealing, you can miss many optimization and analytical opportunities.

The Content Is Weak

When it comes to Google’s algorithms, text is more important than visuals. Good content gives a better understanding of what the page is about, for crawlers as well as human readers. And old fashioned SEO techniques, such as keyword stuffing, can do more harm than good.

If you’re concerned that your site may be suffering from any of these problems, fear not. Check out our white paper for more detailed information on each of these concerns. Once you have a better understanding of the issues at hand, you can reach out to your web developer or one of our SEO specialists to begin addressing your concerns.

Image 1 Credit