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  • How to Drive Conversions With the Right Contact Form—And What to Avoid

    August 23, 2018 by in Digital Advertising, SEO Jared Jones - 1 comment

    Your business’ shiny new website just launched and everyone assumed a deluge of fresh new leads would follow. To everyone’s dismay, the predicted deluge turns out to be nothing more than just a trickle. What gives exactly? “Build it and they will come” may ring true with your traffic itself …
    Continue Reading >>

  • The Beginning of Google’s Mobile-first Index Rollout Is Underway—Are You Prepared?

    May 16, 2018 by in SEO Mildred Padilla - 1 comment

    In 2016, Google announced they had begun testing a new ranking system based on indexing all mobile content first. Now, it’s official. The eagle has landed! The beginning of Google’s mobile-first indexing rollout is now well underway. As Google continues to move toward the big shift, it’s important that your …
    Continue Reading >>

  • 5 Tips for Engaging Email Marketing

    March 20, 2018 by in Content Marketing Leslie Williams - 5 comments
    Curious dog using the internet - Search Influence

    Sending frequent emails isn’t enough. In fact, if your content isn’t thoughtfully developed for your target audience, your hard work can find its way to the spam folder. From collecting email addresses to allowing people to unsubscribe, basic newsletter marketing is required to reach your audience’s inbox. Once you’ve got …
    Continue Reading >>

  • Rookie Website Mistakes, Part 3: Your Site Isn’t Mobile-Friendly

    September 01, 2017 by in SEO Search Influence Alumni - Leave a comment
    Man pointing his finger toward a smartphone's touchscreen - Search Influence

    Now that you have learned how to get your website found in Google searches, Part 3 of our Rookie Website Mistakes blog series will explore how to get mobile visitors to stay. It’s no secret that the current generation is keen on the combination of mobility and technology. We are …
    Continue Reading >>

  • Google Attribution Allows Clear, Seamless Campaign Analysis for Marketers

    July 28, 2017 by in Marketing Analytics Matthew Bains - 1 comment
    Image Of Woman Typing On A Computer With Media App Logos Flying Around - Search Influence

    How do you know which of your interactions with a customer mattered the most? How do you measure an organic search that someone performed for a product on one device compared to an ad clicked right before the point of purchase on another? Well, Google set out to solve some …
    Continue Reading >>

  • Growing Your Practice on Facebook, Part 1: Why Facebook Matters

    June 14, 2017 by in Healthcare Marketing, Social Media Matthew Bains - Leave a comment

    It’s no secret that Facebook isn’t going away anytime soon. Even with predictions a couple of years ago that the social media giant would lose a significant portion of its users to other contenders like Instagram, Twitter, WhatsApp, and Snapchat, they’ve managed to see steady growth. Since that prediction in 2015, …
    Continue Reading >>

  • Gotta Go Fast! The Impact of Page Speed on Your Rankings

    May 31, 2017 by in SEO Jared Jones - 1 comment

    “We have so much time and so little to do. Strike that, reverse it.” Roald Dahl, Charlie and the Chocolate Factory That may be a bit dramatic, but time is extremely important. In the digital age where a lot of people barely have the time to stop and say hello …
    Continue Reading >>

  • Local SEO: How to Clean up Citations for Better SERP Visibility

    July 25, 2016 by in SEO Search Influence Alumni - 1 comment

    Google, Bing, and other major search engines are constantly changing and developing their search engine results pages (SERPs). Major components of these pages include organic, paid, and local results. With the ever-increasing use of mobile, these local results are growing in importance in overall SEO strategy. So how does one …
    Continue Reading >>

  • 5 Rookie Mistakes That Will Ruin Your New Website’s SEO

    June 09, 2016 by in Healthcare Marketing, SEO Search Influence Alumni - Leave a comment

    Here at Search Influence, we take pride in providing valuable SEO information and tips for our clients, from the nitty gritty of Google’s algorithms to the basics of designing a great website. Our recently published white paper covers 5 SEO mistakes that could be lurking in your web design. Here’s …
    Continue Reading >>

  • These 5 Easy Ideas Can Help Your Site Reach 80% of Your Patients

    March 24, 2016 by in Healthcare Marketing, SEO Search Influence Alumni - Leave a comment

    Your patients might not be able to read your handwriting, but there should be no confusion with your website. According to a Pew Research Center survey, 80 percent of respondents look for health information online, and 44 percent actually search for physicians and healthcare professionals. As more and more people …
    Continue Reading >>

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