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  • Featured Industries
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  • Education Marketing
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  • Results
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  • Follow Our SEO Game Plan to Drive High Quality Leads to Your Medical Website

    June 27, 2022 by in Healthcare Marketing Amanda Ball - Leave a comment
    Doctor writing medical records at a desk

    Key Insights SEO is a marathon, not a sprint. Spending time to create an SEO game plan is crucial in identifying key items to work on to support website growth. Take time to identify the signs your website needs a checkup, diagnosis the issues that be added to your SEO …
    Continue Reading >>

  • How Clever Copywriting Can Improve Your SEO

    December 19, 2019 by in Content Marketing Crysten Price - Leave a comment
    Content marketer working at a desk on SEO rich copy

    In the digital world, your marketing team can’t afford to lose track of SEO best practices. Google is smarter, attention spans are shorter, and the competition is fierce. To drive more traffic to your website, avoid copy that falls flat. In an online world full of skimmers and scanners, the …
    Continue Reading >>

  • Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important

    March 01, 2019 by in SEO Gabrielle Woodard - 1 comment
    Magnifying glass zooming in on SEO

    I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
    Continue Reading >>

  • 5 Rookie Mistakes That Will Ruin Your New Website’s SEO

    June 09, 2016 by in Healthcare Marketing, SEO Search Influence Alumni - Leave a comment

    Here at Search Influence, we take pride in providing valuable SEO information and tips for our clients, from the nitty gritty of Google’s algorithms to the basics of designing a great website. Our recently published white paper covers 5 SEO mistakes that could be lurking in your web design. Here’s …
    Continue Reading >>

  • The Rise of the Silver Surfers: Engaging Older Americans Online

    May 17, 2016 by in Industry Insights Search Influence Alumni - Leave a comment
    Silver Surfers Older Americans Blog Preview Image - Search Influence

    In honor of Older American’s Month, let’s take a look at the latest trends and talk about engaging this audience! “So, who exactly is considered an older American?” you might ask yourself. Well, based on the Older Americans Act of 1965, you could say anyone over 60, basically Baby Boomers …
    Continue Reading >>

  • Small Business, Big Difference: Social Media Use on the Rise

    July 29, 2015 by in Social Media Search Influence Alumni - Leave a comment
    Small Business Social Media Use Image Search Influence

    Clutch, a B2B research firm, has released the results of its 2015 survey on small business practices in social media. The survey, which received more than 350 submissions, asked small business owners or managers to give insight into their social media and Internet marketing practices. The Findings Here are some highlights …
    Continue Reading >>

  • Five for Friday: Facebook’s Payment Feature, DuckDuck Go, & More!

    July 10, 2015 by in News Search Influence Alumni - Leave a comment
    Facebook Messenger Payments Image - Search Influence

    1. Facebook Messenger Payments Service Is Nationwide – Mashable Facebook’s vice president of messaging products, David Marcus, recently announced that Facebook Messenger has rolled out its payment feature. Users can add their debit card information in the Messenger’s settings. You can then send payments by starting a conversation with a …
    Continue Reading >>

  • Amazon Has a House Party, and Your Local Business Needs an Invite

    May 26, 2015 by in Industry Insights Search Influence Alumni - Leave a comment
    Amazon Home Services Feature Image - Search Influence

    To compete with Angie’s List, Craigslist, Yelp, Home Advisor and other marketplaces, Amazon has recently launched its own marketplace called Amazon Home Services. What makes this platform different from the others? How could it help you, as a local business, with an increase in leads and improved Google rankings? Amazon …
    Continue Reading >>

  • Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending

    May 22, 2015 by in Healthcare Marketing, Industry Insights Search Influence Alumni - Leave a comment
    Plastic Surgery Medical Marketing Image - Search Influence

    Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short …
    Continue Reading >>

  • Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content

    May 18, 2015 by in Content Marketing, Healthcare Marketing Search Influence Alumni - Leave a comment
    Content Marketing Natural Glow Feature Image

    Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
    Continue Reading >>

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