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  • Higher Education Digital Marketing
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  • Local SEO
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  • Results
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Latest Posts
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  • Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land

    June 27, 2023 by in Higher Education Marketing Collin Guedon - Comments Off on Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land
    higher ed seo

    Search Influence CEO and Co-Founder Will Scott had the opportunity to contribute a blog to Search Engine Land — a leading publication on digital marketing, advertising technology, and the MarTech landscape. In his blog, “How Higher Education Is Failing at SEO,” Will shares his vast knowledge and the findings of …
    Continue Reading >>

  • ChatGPT: Data Mining and SEO With OpenAI and Bing

    March 10, 2023 by in Industry Insights, Marketing Analytics, SEO Will Scott - 1 comment
    HAL 9000 says "What are you doing, Dave??

    Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
    Continue Reading >>

  • Follow Our SEO Game Plan to Drive High Quality Leads to Your Medical Website

    June 27, 2022 by in Healthcare Marketing Amanda Ball - Comments Off on Follow Our SEO Game Plan to Drive High Quality Leads to Your Medical Website
    Doctor writing medical records at a desk

    Key Insights SEO is a marathon, not a sprint. Spending time to create an SEO game plan is crucial in identifying key items to work on to support website growth. Take time to identify the signs your website needs a checkup, diagnosis the issues that be added to your SEO …
    Continue Reading >>

  • How Clever Copywriting Can Improve Your SEO

    December 19, 2019 by in Content Marketing Crysten Price - Comments Off on How Clever Copywriting Can Improve Your SEO
    Content marketer working at a desk on SEO rich copy

    In the digital world, your marketing team can’t afford to lose track of SEO best practices. Google is smarter, attention spans are shorter, and the competition is fierce. To drive more traffic to your website, avoid copy that falls flat. In an online world full of skimmers and scanners, the …
    Continue Reading >>

  • Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important

    March 01, 2019 by in SEO Gabrielle Woodard - 2 comments
    Magnifying glass zooming in on SEO

    I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
    Continue Reading >>

  • 5 Rookie Mistakes That Will Ruin Your New Website’s SEO

    June 09, 2016 by in Healthcare Marketing, SEO Search Influence Alumni - Comments Off on 5 Rookie Mistakes That Will Ruin Your New Website’s SEO

    Here at Search Influence, we take pride in providing valuable SEO information and tips for our clients, from the nitty gritty of Google’s algorithms to the basics of designing a great website. Our recently published white paper covers 5 SEO mistakes that could be lurking in your web design. Here’s …
    Continue Reading >>

  • The Rise of the Silver Surfers: Engaging Older Americans Online

    May 17, 2016 by in Industry Insights Search Influence Alumni - Comments Off on The Rise of the Silver Surfers: Engaging Older Americans Online
    Silver Surfers Older Americans Blog Preview Image - Search Influence

    In honor of Older American’s Month, let’s take a look at the latest trends and talk about engaging this audience! “So, who exactly is considered an older American?” you might ask yourself. Well, based on the Older Americans Act of 1965, you could say anyone over 60, basically Baby Boomers …
    Continue Reading >>

  • Small Business, Big Difference: Social Media Use on the Rise

    July 29, 2015 by in Social Media Search Influence Alumni - Comments Off on Small Business, Big Difference: Social Media Use on the Rise
    Small Business Social Media Use Image Search Influence

    Clutch, a B2B research firm, has released the results of its 2015 survey on small business practices in social media. The survey, which received more than 350 submissions, asked small business owners or managers to give insight into their social media and Internet marketing practices. The Findings Here are some highlights …
    Continue Reading >>

  • Five for Friday: Facebook’s Payment Feature, DuckDuck Go, & More!

    July 10, 2015 by in News Search Influence Alumni - Comments Off on Five for Friday: Facebook’s Payment Feature, DuckDuck Go, & More!
    Facebook Messenger Payments Image - Search Influence

    1. Facebook Messenger Payments Service Is Nationwide – Mashable Facebook’s vice president of messaging products, David Marcus, recently announced that Facebook Messenger has rolled out its payment feature. Users can add their debit card information in the Messenger’s settings. You can then send payments by starting a conversation with a …
    Continue Reading >>

  • Amazon Has a House Party, and Your Local Business Needs an Invite

    May 26, 2015 by in Industry Insights Search Influence Alumni - Comments Off on Amazon Has a House Party, and Your Local Business Needs an Invite
    Amazon Home Services Feature Image - Search Influence

    To compete with Angie’s List, Craigslist, Yelp, Home Advisor and other marketplaces, Amazon has recently launched its own marketplace called Amazon Home Services. What makes this platform different from the others? How could it help you, as a local business, with an increase in leads and improved Google rankings? Amazon …
    Continue Reading >>

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