-
Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important
I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
Continue Reading >> -
5 Rookie Mistakes That Will Ruin Your New Website’s SEO
Here at Search Influence, we take pride in providing valuable SEO information and tips for our clients, from the nitty gritty of Google’s algorithms to the basics of designing a great website. Our recently published white paper covers 5 SEO mistakes that could be lurking in your web design. Here’s …
Continue Reading >> -
The Rise of the Silver Surfers: Engaging Older Americans Online
In honor of Older American’s Month, let’s take a look at the latest trends and talk about engaging this audience! “So, who exactly is considered an older American?” you might ask yourself. Well, based on the Older Americans Act of 1965, you could say anyone over 60, basically Baby Boomers …
Continue Reading >> -
Small Business, Big Difference: Social Media Use on the Rise
Clutch, a B2B research firm, has released the results of its 2015 survey on small business practices in social media. The survey, which received more than 350 submissions, asked small business owners or managers to give insight into their social media and Internet marketing practices. The Findings Here are some highlights …
Continue Reading >> -
Five for Friday: Facebook’s Payment Feature, DuckDuck Go, & More!
1. Facebook Messenger Payments Service Is Nationwide – Mashable Facebook’s vice president of messaging products, David Marcus, recently announced that Facebook Messenger has rolled out its payment feature. Users can add their debit card information in the Messenger’s settings. You can then send payments by starting a conversation with a …
Continue Reading >> -
Amazon Has a House Party, and Your Local Business Needs an Invite
To compete with Angie’s List, Craigslist, Yelp, Home Advisor and other marketplaces, Amazon has recently launched its own marketplace called Amazon Home Services. What makes this platform different from the others? How could it help you, as a local business, with an increase in leads and improved Google rankings? Amazon …
Continue Reading >> -
Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending
Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short …
Continue Reading >> -
Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content
Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
Continue Reading >> -
A Family Affair: Teaching Mom a Thing or Two About SEO
Here at Search Influence, I have had the opportunity to work with a diverse group of clients—business owners from all kinds of different industries. But the best thing about coming to work every day? I have the privilege of working with a very special client: my mom. “So What Is …
Continue Reading >> -
How Your Online Presence Wins and Loses Cosmetic Patients [Download Free Guide]
Download the Free Guide Want tips, stats, and strategies about how to take charge of your practice’s online presence? Fill out the form below to download the free guide, “Attracting Patients by Proactively Managing Your Online Reputation.” Consider this: one person wrote a negative online review for a plastic surgeon. …
Continue Reading >>
