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Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content
Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
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A Family Affair: Teaching Mom a Thing or Two About SEO
Here at Search Influence, I have had the opportunity to work with a diverse group of clients—business owners from all kinds of different industries. But the best thing about coming to work every day? I have the privilege of working with a very special client: my mom. “So What Is …
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How Your Online Presence Wins and Loses Cosmetic Patients [Download Free Guide]
Download the Free Guide Want tips, stats, and strategies about how to take charge of your practice’s online presence? Fill out the form below to download the free guide, “Attracting Patients by Proactively Managing Your Online Reputation.” Consider this: one person wrote a negative online review for a plastic surgeon. …
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Those Who Do Not Learn From The Past Are Doomed To Have Poor Search Value
If you’re reading this blog you’re probably already aware that Google has been busy updating their algorithms. If you work in the Internet marketing industry you may be on edge, cowering at the very mention of any animal whose name begins with the letter P. Ever since the first Panda …
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Interview with Brian Russell of Media Distribution Solutions; Behold the Power of Video
In early 2014, we partnered with Media Distribution Solutions to deliver their best-in-class video solution to our customers. The BetterVideo platform has enabled Search Influence to scalably deploy custom, 30-60 second, high quality videos in our search engine optimization packages. Video dramatically increases the time spent on websites, improves social …
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Why is Google Doing That?
Techcrunch announced yesterday that Google acquired the connected device company Nest for approximately $3.2 billion dollars USD. [1] While this may seem like a large investment to us laymen (laywomen? laypeople…), it is understood that Google’s disposable capital cannot be quantified by the finite numbers we are used to using. So …
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SEO vs. PPC: What’s The Difference Anyway?
A while back, SEO guru David McBee wrote a post in his awesome blog about how he differentiates SEO tactics from PPC strategies. In David’s mind, it can all be related to the difference between dieting and plastic surgery. SEO is a diet, and PPC is plastic surgery. To illustrate …
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3 Easy Steps to Launch a Successful PPC Campaign
I’ve been in online advertising for about 8 years now. In that time, I’ve launched hundreds of accounts and thousands of search campaigns. Not all of them have gone as smoothly as I would like to believe. Instead of relying on my years of knowledge, I have a blueprint that …
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Penguin 2.0 May Not Be Done Just Yet
We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet. In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of …
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Five for Friday
1. How Google Now Will Impact SEO & What You Can Do to Get a Head Start – Search Engine Watch Google hosted their big developers conference this week, Google I/O. Although there were no big new products introductions, one service that has been getting a lot of attention is Google …
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