• About
    • Featured Industries
      • Zoos, Museums, and Attractions
      • Higher Education Digital Marketing
      • Medical & Healthcare
    • Speaking Engagements
    • Google Premier Partner
    • Pricing Transparency
    • Diversity & Inclusion
    • Causes and Nonprofits
    • In The Media
  • Services
    • SEO
    • Local SEO
    • Content Marketing
    • Digital Advertising
    • Analytics & Lead Tracking
    • Consulting
    • Pricing Transparency
      • SEO Pricing
      • Paid Advertising Pricing
  • Results
    • Success Stories
      • Patient Inquiries & ROI
      • Lead Generation
      • Microsite Migration SEO
      • Blog Strategy SEO
      • New Program Lead Generation
    • Testimonials
    • Awards and Achievements
    • Industry Reviews
    • Resources
  • Careers
    • Current Openings
    • Company Culture
  • Contact Us
    • Request Proposal
  • Blog
    • Higher Education Marketing
    • Healthcare Marketing
    • Content Marketing
    • Digital Advertising
    • Industry Insights
    • Marketing Analytics
    • News
    • SEO
    • Social Media
  • 504-208-3900
  • << Close
  • Home

  • About
  • Featured Industries
  • Zoos, Museums, and Attractions
  • Higher Education Digital Marketing
  • Medical & Healthcare
  • Speaking Engagements
  • Google Premier Partner
  • Pricing Transparency
  • Diversity & Inclusion
  • Causes and Nonprofits
  • In The Media

  • Services
  • SEO
  • Local SEO
  • Content Marketing
  • Digital Advertising
  • Analytics & Lead Tracking
  • Consulting
  • Pricing Transparency
  • SEO Pricing
  • Paid Advertising Pricing

  • Results
  • Success Stories
  • Patient Inquiries & ROI
  • Lead Generation
  • Microsite Migration SEO
  • Blog Strategy SEO
  • New Program Lead Generation
  • Testimonials
  • Awards and Achievements
  • Industry Reviews
  • Resources

  • Careers
  • Current Openings
  • Company Culture

  • Contact Us
  • Request Proposal

  • Blog
  • Higher Education Marketing
  • Healthcare Marketing
  • Content Marketing
  • Digital Advertising
  • Industry Insights
  • Marketing Analytics
  • News
  • SEO
  • Social Media
Latest Posts
Topics
Archives
  • Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content

    May 18, 2015 by in Content Marketing, Healthcare Marketing Search Influence Alumni - Leave a comment
    Content Marketing Natural Glow Feature Image

    Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
    Continue Reading >>

  • A Family Affair: Teaching Mom a Thing or Two About SEO

    May 08, 2015 by in SEO Search Influence Alumni - 1 comment
    Bridget Mothers Day Image - Search Influence

    Here at Search Influence, I have had the opportunity to work with a diverse group of clients—business owners from all kinds of different industries. But the best thing about coming to work every day? I have the privilege of working with a very special client: my mom. “So What Is …
    Continue Reading >>

  • How Your Online Presence Wins and Loses Cosmetic Patients [Download Free Guide]

    April 15, 2015 by in Healthcare Marketing, Industry Insights Search Influence Alumni - Leave a comment

    Download the Free Guide Want tips, stats, and strategies about how to take charge of your practice’s online presence? Fill out the form below to download the free guide, “Attracting Patients by Proactively Managing Your Online Reputation.” Consider this: one person wrote a negative online review for a plastic surgeon. …
    Continue Reading >>

  • Those Who Do Not Learn From The Past Are Doomed To Have Poor Search Value

    November 04, 2014 by in SEO Devin Olsen - Leave a comment

    If you’re reading this blog you’re probably already aware that Google has been busy updating their algorithms. If you work in the Internet marketing industry you may be on edge, cowering at the very mention of any animal whose name begins with the letter P. Ever since the first Panda …
    Continue Reading >>

  • Interview with Brian Russell of Media Distribution Solutions; Behold the Power of Video

    August 11, 2014 by in News Search Influence Alumni - 1 comment

    In early 2014, we partnered with Media Distribution Solutions to deliver their best-in-class video solution to our customers. The BetterVideo platform has enabled Search Influence to scalably deploy custom, 30-60 second, high quality videos in our search engine optimization packages. Video dramatically increases the time spent on websites, improves social …
    Continue Reading >>

  • Why is Google Doing That?

    January 14, 2014 by in SEO Search Influence Alumni - Leave a comment

    Techcrunch announced yesterday that Google acquired the connected device company Nest for approximately $3.2 billion dollars USD. [1] While this may seem like a large investment to us laymen (laywomen? laypeople…), it is understood that Google’s disposable capital cannot be quantified by the finite numbers we are used to using. So …
    Continue Reading >>

  • SEO vs. PPC: What’s The Difference Anyway?

    January 13, 2014 by in Digital Advertising, Healthcare Marketing, SEO Search Influence Alumni - 1 comment

    A while back, SEO guru David McBee wrote a post in his awesome blog about how he differentiates SEO tactics from PPC strategies. In David’s mind, it can all be related to the difference between dieting and plastic surgery. SEO is a diet, and PPC is plastic surgery. To illustrate …
    Continue Reading >>

  • 3 Easy Steps to Launch a Successful PPC Campaign

    July 18, 2013 by in Industry Insights Search Influence Alumni - Leave a comment

    I’ve been in online advertising for about 8 years now. In that time, I’ve launched hundreds of accounts and thousands of search campaigns. Not all of them have gone as smoothly as I would like to believe. Instead of relying on my years of knowledge, I have a blueprint that …
    Continue Reading >>

  • Penguin 2.0 May Not Be Done Just Yet

    June 28, 2013 by in Healthcare Marketing, SEO Search Influence Alumni - Leave a comment

    We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet.  In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of …
    Continue Reading >>

  • Five for Friday

    May 17, 2013 by in News Search Influence Alumni - Leave a comment

    1. How Google Now Will Impact SEO & What You Can Do to Get a Head Start – Search Engine Watch Google hosted their big developers conference this week, Google I/O. Although there were no big new products introductions, one service that has been getting a lot of attention is Google …
    Continue Reading >>

« Previous Page — Next Page »

START A CONVERSATION

Privacy Policy

Subscribe to our Blog

Popular Topics

  • Higher Education Marketing
  • Healthcare Marketing
  • Content Marketing
  • Digital Advertising
  • Industry Insights
  • Marketing Analytics
  • News
  • SEO
  • Social Media

Recent Posts

  • 6 Paid Advertising Trends in 2023 to Stay Competitive Leave a comment
  • Search Influence Finds a 4-Leaf Clover with 4 New Team Members! Leave a comment
  • Higher Education Technical SEO to Solve Your Website Woes Leave a comment
Mailing Address:
Search Influence
1423 Pine Street
New Orleans LA 70118
(504) 208-3900
Fax: (504) 617-6096

Site Map

Healthcare Marketing | Higher Education Marketing | New Orleans SEO

info@searchinfluence.com
© 2023 Search Influence

Higher Education SEO Research Study
Download Now

We use cookies to enhance user experience on our website and for analytical purposes. You can manage your own cookie settings within your browser or device settings or preferences at any time. By continuing to browse or by clicking "Accept", you agree to the terms of our Data Collection Privacy Policy.

Search Influence
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.