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  • Results
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Latest Posts
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  • How Does Having an SSL Certificate Impact Your Site’s SEO?

    October 29, 2019 by in SEO Shelby Piglia - Leave a comment

    Site security and user privacy have been a hot topic in the technological community lately. With big names like Google pushing for tighter security, it leaves website owners wondering what they need to do to ensure that their site is compliant with the best practices that will ultimately lead to …
    Continue Reading >>

  • #FreelanceFriday: Freelancing Tips for College Students

    November 10, 2017 by in Content Marketing Chris Henson - 2 comments
    Office Supplies Moving Vector - Search Influence

    This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancers. For more freelance information, tips, and trends, follow us on Twitter. College is expensive. Tuition is sky high, textbooks cost an arm and a leg, and everyone needs a little extra income …
    Continue Reading >>

  • Meet & Greet : Your Buyer Personas and What You Should Know About Them

    October 26, 2017 by in Industry Insights Search Influence Alumni - Leave a comment

    When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
    Continue Reading >>

  • Rookie Website Mistakes, Part 6: You Abandon Good Work When Replacing an Old Site

    October 10, 2017 by in SEO Ann Wanserski - Leave a comment

    So, you’re launching a new spiffy, user-friendly website? Or, maybe you’re migrating your site from an HTTP to HTTPS secure domain? To make the launch as successful as possible, there are a few important steps you (or more likely your web developer) should take on the backend to facilitate a …
    Continue Reading >>

  • Rookie Website Mistakes, Part 5: Weak Content

    October 06, 2017 by in Content Marketing Search Influence Alumni - Leave a comment

    Welcome to Part 5 of our series on Rookie Website Mistakes. In Part 4, we learned about single page website design and how they often put form over function much to the detriment of your SEO and the user experience. While we all want a shiny new website with all …
    Continue Reading >>

  • The Final Countdown: Secure Your Website to Align With Google’s Update to Chrome

    October 05, 2017 by in SEO Alison Zeringue - 1 comment

    The year is almost over, October is finally upon us, and if you’re wondering what you should be checking off of your business plan “to-do list,” then you should definitely place priority on reviewing the security of your website. Starting this month, Google will officially be letting your visitors know …
    Continue Reading >>

  • Rookie Website Mistakes, Part 4: You Have a Single Page Website

    September 15, 2017 by in SEO Matthew Bains - Leave a comment

    Single page websites are very popular right now with web designers. With so many new ways to develop websites, they’ve become a unique and scroll-friendly way for users to interact with a company in a way that they’re used to (cue the token image of people scrolling through phones). And, …
    Continue Reading >>

  • How to Write Clear CTAs That Convert

    September 12, 2017 by in Content Marketing Matthew Bains - 1 comment
    Image Of Girl Writing On A Blank Card At Her Desk - Search Influence

    According to Small Business Trends, “70% of most B2B websites lack a call to action.” With millions of websites in existence, the odds are slim that a user will visit your site and miraculously remember your URL or bookmark it for later viewing. Without a continued, personal connection through an …
    Continue Reading >>

  • Google Paid Search vs. Facebook Paid Social: Team Players or Adversaries?

    May 17, 2017 by in Digital Advertising Search Influence Alumni - 1 comment
    Image Of the Internet Being Friends - Search Influence

    When it comes to choosing between Facebook and Google advertising, it’s important to note what your business’s goals are. Both platforms are beneficial to business in their own ways and often work in conjunction to help businesses achieve maximum online visibility, gain more customers, and increase leads and sales. In …
    Continue Reading >>

  • Grow Your LinkedIn Network With These 3 Optimizing Tips

    May 09, 2017 by in Social Media Search Influence Alumni - Leave a comment
    LinkedIn Superman - Search Influence

    With over 400 million users, LinkedIn has become a social networking must for companies large and small. While other platforms like Facebook and Twitter are commonly used in marketing and SEO campaigns, LinkedIn can have a significant impact on online visibility and SEO opportunities. Instead of neglecting your LinkedIn account, utilize it …
    Continue Reading >>

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