Keywords: Now All-Natural and Gluten-Free

March 18th, 2015 by Search Influence Alumni

Google has officially divulged that it rewards the mobile optimization of your website. Hooray! For most people, this doesn’t come as much of a surprise. There are studies dating back to last year claiming that up to 60% of consumers use mobile searches when making purchase decisions. The bottom line is that people are becoming increasingly hooked to their phones as each day passes.


How Has Search Intent Changed?

Okay, so people love their phones—shocking. But what are the larger implications here? How might the mobile revolution affect the way you rank for specific keywords? Well, to answer that question, we need to delve into how search intent is evolving. With the mounting prevalence of semantic searches compared to conventional keyword-happy searches, users are now searching on the go and in an increasingly natural way. Gone are the days where using singular, valuable keywords are getting you exposure. In the ever-evolving search intent environment, content may be king, but nuance is noticed. One 2012 study estimated that “16 to 20% of queries that get asked every day have never been asked before.”

What Does This Mean For Me?

It’s officially time that we start thinking outside of the box when it comes to the keywords we are using in our content. Creating helpful, educational content for your users is about anticipating needs and answering questions. To keep up with the changing landscape of SEO, keyword brainstorming sessions need to become less about singular words and more about descriptive phrases.