Five for Friday
May 17th, 2013 by
1. How Google Now Will Impact SEO & What You Can Do to Get a Head Start – Search Engine Watch
Google hosted their big developers conference this week, Google I/O. Although there were no big new products introductions, one service that has been getting a lot of attention is Google Now. Although this product was released over a year ago, it is now available for free download on Apple and Android phones and tablets. Guillaume Bouchard has some interesting ideas about how Google Now will affect the SEO community and what we can do to stay ahead of the curve.
2. Google Maps Gets a Brand New Look – Search Engine Watch
Google announced another big update this week. Google Maps is undergoing a complete makeover. The maps will be more interactive and customized for each user. Search results will be clearly labeled on the map with icons and brief descriptions. They’re also promising “smarter directions” and “tours generated from user-submitted photos.” The update is invitation-only right now. You can request an invite here.
3. How My Mom Thinks Search Engines Work – SEO Moz
This is a fun article and a good read for anyone working in SEO. Introducing somebody to SEO is not easy, and it’s good to take a step back from our industry jargon and realize that clients – usually small business owners – might not know what “organic search” is!
4. Content Marketing is a Hit! [Infograhic] – Marketing Pilgrim
We’ve been hearing for a while about the importance of content marketing. This infographic lays out the cold hard facts about how and why content marketing is essential for your business.
One more update from the all-important Google. Google has announced that they now have a process in place to submit requests for when a business relocates, changes its name, or changes ownership. This is something that has plagued Maps teams for a while and it’s great to see Google doing something proactive in order to simplify the process.