[eBook] Google Plus for Business

Take Seven Steps to Social Media Heaven today! 90 million users can’t be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social discussion and sharing, and the rise of a platform for authority has made Google+ a must for any business.

Using Google Plus for Business

Want to know how to leverage Google Plus for Business? Download our free eBook now!

We’ll walk you through:

• Setting up your Google+ page
• Designing a compelling targeted profile
• Sharing meaningful content and interacting with your users

Google+ Opens For Businesses — Potential And How To Get Your Face In The SERPs

Are we not men?

The new kid on the block has opened itself to businesses in two principal ways. Unlike Facebook, which focuses on admin-managed pages, and Twitter, which couldn’t care less if a person, place, or animal is represented in a feed, Google initially maintained its focus on people in its business-level implementation of its social network, not announcing any kind of branded pages. Then Monday’s announcement of Facebook-style business pages opened a new avenue for marketers, if only those in selected niches. Both new tools allow for the implementation of the “authority” metrics hinted at in numerous Google quality documents.

$500 million Google Pharmacy Ad Probe Settlement Should Have Little Effect

Shutting down the ability for these sites to advertise online...

As expected from page 21 of the May 10 quarterly report to the SEC, Google will pay for a Department of Justice investigation into the use of American ad space for illegal Canadian pharmaceuticals. Finding that from 2003 to 2009, Google “both allowed and helped” Canadian pharmacies that tried to sell to US patients, this DOJ settlement avoids criminal prosecution. It’s also one of the largest forfeitures in US history, according to Rhode Island U.S. Attorney Peter F. Neronha. Crimaldi argues that Google may see long-term reputation damage from the case, which butts heads with the mantra of “Don’t be Evil.”

Twitter for Local Business

This is the slide deck from my presentation at Local Search Summit “Using Facebook & Twitter to Drive Local Leads” this afternoon.

We had a great crowd and I enjoyed the heck out of putting this slide show together. I was trying to position some real tactics in using Twitter for local business.

I’m hopeful that it was tactical versus theoretical and I look forward to your feedback.

Please, please, please ask questions and let me know what more you’d like to know.

Business Incentives, Power Networks and a Whole Lotta Soul

So, I’m sitting in a fancy sushi restaurant in LA a couple weeks ago with a friend, who’s also a client. Everybody’s thin and beautiful (except us, of course), the decor is slick and gorgeous and the sushi and company were awesome.

We’re talking business and Marc says to me “why do you stay in New Orleans”?

Look, if you live here, you know why I stay in New Orleans. But for the rest of you, here’s a few:

• I can often wear shorts in January
• When you go out to see music, people are dancing

The Feast New Orleans Food for Thought About the Social Innovation Movement

Editor’s Note: This was written immediately after the feast in February and has been in queue for publication since (in other words, my bad).

New Orleans Contemporary Arts Center Web Site

New Orleans Contemporary Arts Center graciously hosted the Social Innovation Conference called ‘The Feast’ put on by All Day Buffet. Social change entrepreneurs joined together to talk about the social change movement that is about to explode. As the entire nation in quietly experiencing the beginning stages of a business paradigm shift, New Orleans is growing into the next hot spot for the movement. Some refer to it as the next Silicon Valley because of the incredible opportunities that New Orleans has to offer start up companies, for profit and nonprofit alike.