Overview of Three Types of Google+ Pages

March 13th, 2014 by Search Influence Alumni

Last week, I had the pleasure of presenting a webinar on Google+ to some of our partners. I shared information on the importance of Google+ for SEO, the work that we do on Google+ for our clients, and some common challenges we work through.The following is a breakdown I presented of the three types of Google+ pages that we work with for our clients.

1) Google+ Local Page

This is the type of page that many of our client come to us with. It’s a page that hasn’t been verified yet (through phone or postcard verification). It includes information such as location, hours, phone number, reviews, and categories.

How do you know it’s a Local page, you ask? The easiest identifier is that the cover photo of the listing is a map. When a client comes to us with this type of page, we will convert it to the next type of page: a Local/Social page!

An unverified local page looks like this:

Cafe Du Monde, we love you, but you need to verify your Google+ page!

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2) Google+ Local/Social Page

This page has all the same information as the Local page, and more! When you complete the phone or postcard verification process, Google converts your Local page to a Local/Social page. It carries over all the great information you had on the Local page including your existing reviews and location information. You can tell it’s been converted because the cover photo is no longer a map. The default cover photo is an image with a rainbow of colors, but you can customize the cover photo, just like Search Influence has done with our page!

This page also has tabs for Posts, YouTube, and Reviews. You can link your Youtube account to this page for a tab to show up on your page as well. This is how we want all of our clients’ Google+ pages to look like.

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3) Google+ Brand Page

For our clients that have more than one location, we create a Google+ Brand page. We have a Local/Social page for each location and create an overall Brand page. This page is the one we use for Google Publisher. On this page, we only list information that applies to the whole brand such as a 1-800 number, link to their Facebook page, website link, and company Youtube channel. This page represents the overall brand, as opposed to a particular location.

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Do you have questions about what type of Google+ page to create for your business? Feel free to comment below!