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Latest Posts
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Archives
  • Google Maps: Ongoing List of COVID-19 Updates (June 2021 Update)

    June 09, 2021 by in Industry Insights Cory Agular - Leave a comment

    Note: this post was updated on June 9th, 2021. Many of the changes that Google made to Google My Business for COVID-19 will likely stick around after the pandemic. Consumer behavior changed and Google adapted to help businesses meet those needs. On the other hand, a lot of functionality was …
    Continue Reading >>

  • 7 Best Social Media Platforms for Your Digital Marketing Strategy in 2019

    February 22, 2019 by in Social Media Ariel Tusa - Leave a comment

    Social media is an essential element of a holistic and integrated marketing plan. Different social media platforms allow you to create and share content, reach specific audiences, and accomplish your marketing and business goals. Before you begin expanding your current social media marketing, make a plan. Here are some questions …
    Continue Reading >>

  • How Do I Get My Business on Google My Business?

    February 19, 2019 by in SEO Jared Jones - 1 comment

    Google My Business is a free tool offered by Google that lets business owners create a listing for Google Maps and Google Search. Google My Business (GMB) also offers the ability to manage your listing in many ways, but the first step is to get listed. So, how do you …
    Continue Reading >>

  • Getting The Most From Your Google My Business

    January 24, 2019 by in SEO Colin Crumbley - 2 comments

      When was the last time you went to the second page of Google search? If you find yourself having difficulty remembering the answer to that question, you are not alone. Research shows that as of November 2018, the top 10 results of Google searches that make up the first …
    Continue Reading >>

  • How to Improve Your SEO in 2019

    January 23, 2019 by in SEO Sam Merritt - Leave a comment

    In the world of SEO, it is hard for a small business to know where to start first after your website is built. Especially if, as the business owner, you have no real background as a digital marketer. Most of you are familiar with the famous line from Field of …
    Continue Reading >>

  • Year-end Trends: What’s Been Driving Local Search in 2018?

    December 04, 2018 by in SEO Cory Agular - Leave a comment

    Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
    Continue Reading >>

  • Search Influence Year in Review: Our Top 10 SEO Blog Posts of 2016

    December 21, 2016 by in News Ann Wanserski - Leave a comment
    Photo Of Sponge Bob Being Productive - Search Influence

    With this year drawing to a close, now is the time to reflect on the year and prepare for a successful and productive 2017. In keeping with this, we’ve highlighted our top SEO blog posts of 2016 to get you extra pumped for your New Year’s re-SEO-lutions. 1. An Update: How …
    Continue Reading >>

  • #NOLATech Week 2016: How To Drive More Traffic To Your Site

    October 12, 2016 by in Industry Insights Search Influence Alumni - Leave a comment

    In conjunction with NOLATech Week 2016, Search Influence hosted a workshop to help support small businesses in their online marketing efforts. Paula Keller and Mary Silva presented on how to boost your local search rankings and ways to drive traffic to your website respectively.   Paula Keller’s “How To Boost …
    Continue Reading >>

  • Here Are Our Top 5 Blogs From September

    October 07, 2016 by in News Jared Jones - Leave a comment

    Another month, another top five blogs from Search Influence! All of these posts are chock-full of information that will help you keep your website in tip-top shape and give you some insight into life at Search Influence. Subscribe to our blog to stay up to date on what’s going on …
    Continue Reading >>

  • How Google Possum Has Affected 3 Pack: A Before and After Review

    September 26, 2016 by in SEO Search Influence Alumni - 3 comments
    Google maps results after Possum roll out

    Throughout September, the local search industry has been watching the results of the dubbed Google Possum update. In August 2015, Google shook up local search results, which changed the Map Pack from a 7 Pack to a very exclusive 3 Pack. This change was a dramatic one by omitting many …
    Continue Reading >>

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