How Do I Keep My Facebook Fans Happy and Engaged? — 3 Easy Ways To Get Likes And Keep Them
Business Cat approves of your online conduct.
Let’s face it: social media marketing jargon can sound like a different language, especially if you’re wrestling with the eternal question of “What do my Facebook fans want to see? How do I keep them happy?” You know your brand inside and out, so it can be helpful to think of your social media content in the same way you think about your business. Unless you’re a professional trapeze artist, chances are the day-to-day grind of your job can sometimes leave you bored to tears. The same applies to online communities in terms of marketing and promotion. For many of the 800+ million active Facebook users, logging on is habitual and something they’re doing multiple times per day. Facebookers who follow your page don’t want to see the same type of content over and over. That’s the fastest way to turn them off from interacting with your page in a positive way, or at all. The most successful Facebook pages have a give-and-take relationship with their fans. Three things to remember for growing and motivating your online communities:
Posted on Friday, October 28th, 2011
Starting Out on Facebook: Small Business Marketing Solutions or Useless Sales Pitch?
That's some brand love.
A few weeks ago, Facebook Marketing Solutions, the advertising side of the social media giant, released its new education portal for small businesses just starting out online, titled Facebook for Business.
Posted on Friday, August 12th, 2011
Lunch & Learn - Anthony Coleman on Facebook Tabs and Iframes
Around here at the SI office we take our lunches seriously, and at the intersection of tasty food and a bunch of fun, hardworking SEO professionals comes our new “Lunch and Learn” series. This recently-debuted program is a biweekly tradition here at the office, where an Influencer will take the time to put together a humorous and educational presentation to embiggen the knowledge of even the most seasoned SEO veteran. Today, our very own Anthony Coleman kicked off the series with a superhero-tastic exploration of Facebook reveal tabs and newsletter sign-ups, as well as how iframes can be a boon to development, tracking and user interaction.
Posted on Thursday, July 14th, 2011
Quora: More Than the Average Q&A Site
I first discovered Quora just a few months ago, and quickly grew addicted. When searching for opinions, recent history, or even anything involving the tech world, Quora becomes my first stop. The site’s main strength lies in the quality of its users who also create quality questions and answers. Many of these users are Silicon Valley insiders, and for a while, Quora was the next big thing. Whether that is still the case can be debated, but Quora has a lot of collected knowledge that is easily accessible.
Posted on Thursday, May 26th, 2011
Facebook Privacy - New Orleans SEO Replies to FOX8
The world according to Facebook.
Following advertisements for a contest where Facebook fans can enter to win a 60” 3D television, anchors’ guffaws at “The Facebook” and “The Twitter,” and the third run of a talk about how Facebook and social media peacefully brought down a dictator in 18 days, FOX8, our beloved Fox affiliate network channel, ran a special report on Facebook privacy which showed how confused people are about Facebook.
Posted on Tuesday, February 22nd, 2011
Are Facebook Ads for All Businesses?
Facebook Ads. Are You Doing it Right?
Recently a slew of articles have been popping up about the ineffectiveness of Facebook advertising. While we recently touched on this subject in a previous blog post, I thought I would explain why this statement has little credence when Facebook ads are done properly. If you’ve read any of our previous FB blog posts, you are aware that for Search Influence, Facebook yields a low cost per lead making it one of our most effective ways to drive leads to clients’ sites. With that being stated, I can proceed to explain (in a Clarissa-esque manner) why Facebook is effective and ineffective for some online marketers and industries.
Posted on Thursday, November 18th, 2010
Matt McGee's 7 Questions - How does Hall Piano stack up?
I posted a link to Matt McGee‘s 7 Questions Small Businesses Should Be Asking and got this question from one of our customers, Steve Kinchen at Hall Piano Company.
It was a great excuse to do a little impromptu analysis. We may do a brief series of these.
Hall Piano Company Local Search Analysis using Matt McGee's 7 Questions Businesses should be asking.
Steve Kinchen: Read the article… How does HPC stack up?
Will Scott: Pretty darn good, I’d say.
By @mattmcgee‘s standards you’re pretty well covered
1. How do the search results look for my company name?
Posted on Saturday, August 21st, 2010
Top 10 for the Weekend- August 13
We’re back with another thrilling installment of our bi-monthly series: Top 10 for the Weekend! Keep reading to find out tips and tricks, as well as what’s new in the world of SEO
Great Apps to Customize Your Facebook Fan Page
Facebook recently hit a new milestone: 500 million users! With this high volume it is a perfect platform for marketing, and people are already taking advantage of this opportunity. Here is a list of great apps that allow you to customize your fan page to its fullest potential.
Posted on Friday, August 13th, 2010
Facebook Local Search: Facebook Declares War on Google's Empire
Is Facebook the next evolution of Local Search?
We all knew it was a matter of time before Facebook started expanding into web search and they’ve finally done it by unveiling their own Facebook local search option: Open Graph search engine. What is Open Graph, you might ask, here’s what Facebook reps are saying, according to an allfacebook.com story:
“all Open Graph enabled web pages will show up in search when a user likes them”
Posted on Tuesday, July 6th, 2010
Facebook Advertisting - The Internet Marketing Gold Rush
I am frequently asked what the next big thing in paid marketing is – while I tend to keep my online marketing secrets close to my chest, I always answer Facebook. With hundreds of millions active users, it is Sutter’s Mill in the pay-per-click Gold Rush. As paid search platforms are experiencing exponential growth and decay, it offers advertisers an opportunity to target potential leads at a significantly lower cost than traditional PPC.
As the world’s largest social media site, Facebook has become the popular choice for the local and niche businesses. By allowing marketers to directly interact with people through paid ads, interest groups and applications, it adds a level of engagement lacking in traditional online marketing.
Posted on Tuesday, May 18th, 2010
