Search Influence’s president, Will Scott, will be speaking at Search Marketing Expo (SMX) West on March 3, 2010.
The topic of discussion will be Facebook Ad Tactics For Search Marketers.
For the full agenda and exhibitor list, please visit Search Marketing Expo West.
Hi, my name is Anthony and I am a recovering search marketing luddite.
Facebook Yields High ROI on PPC Ads
For years there have been only three internet ad services I viewed successful: Google Adwords, Yahoo Sponsored Search, and MSN Adcenter. Don’t misunderstand; I was aware of other services. I am a social media packrat after all, but I never considered them realistic alternatives to the holy SEM trinity. They seemed like gimmicks. As PPC manager at Search Influence, I provide these services to our clients but I never realized how truly profitable social media advertising was until I started comparing the conversion rates. The numbers spoke loud and clear – Facebook (to my surprise) was generating a high return with a significantly lower cost because of demographic targeting and editorial-like advertisements.
In the middle of August we started testing Facebook Advertising for one of our plastic surgeon clients. The surgeon wanted to reach potential tummy tuck and breast augmentation patients. We selected a number of stock images and loaded the ads. However, Facebook rejected all of our ads (The Downsides) because they did not follow the Facebook advertising guidelines.
This was a shock to me, the surgeon and the 5 other people who saw the Facebook advertising mockups, because we thought we used:
The tactics of Local Facebook Marketing just got a whole lot easier to understand. Sarah Smith gave up the goods in her presentation at the Local Search Summit. It turns out there are some very subversive ways to use current Facebook technologies. Marketing on Facebook just got a lot easier.
Local Search Summit 09
Don Campbell gives a great overview of the ideas presented in our “Using Facebook and Twitter to Drive Local Leads” session. And, I’m looking forward to Aaron Irizarry posting the rest of the video…
RSS