Five for Friday: Twitter Trends, #Mobilegeddon, the State of Moz, and More!
May 1st, 2015 by
In an effort to improve engagement with its more casual users, Twitter has made multiple changes to its platform. The most recent has just rolled out on mobile and web, offering descriptions and metrics on trending topics. Now, you can see what a trending topic means and how many other users have shared it.
SEO authority Moz has just released their annual report for 2014, showing “many ups and downs.” Despite a few challenges this year, CEO Sarah Bird still proudly showcases the decrease in cost-of-revenue, increase in workplace diversity, and interesting work perks like charity donation totals and paid vacation. In this bid for transparency, we see another interesting example of tech company work culture.
Wondering what all the hubbub is about with Google’s new update? Normally, Google doesn’t give much warning ahead of its changes, but this one has been on the SEO world’s radar since last October. Google’s major mobile-friendly push will affect more sites than either Penguin or Panda. But don’t worry: if your site is already mobile-friendly, your ranking won’t be affected. If not, Google’s Webmaster Tools feature will tell you how to fix it.
Speaking of #Mobilegeddon, it’s very likely Google’s Ad Rank formula will be affected by the new mobile criteria. With the changes leading up to the algorithm rollout, we saw both organic search results and AdWords ads labelled with the “mobile-friendly” tag. So it’s not a stretch that AdWords ads will also be affected by how mobile-friendly a website is, both as a factor in the ranking formula and as it affects ad extensions and formatting.
Developer Pierre-Jean Camillieri is trying to answer the question “who influences the influencers” with his new tool, Game of Angels. Though the program is in its early stages, it could help entrepreneurs connect with industry leaders who have the most online clout.
The tool gives a visual map of influencers and their major connections based on the number of interactions they have. However, it’s currently limited to those Camillieri himself deems major influencers and industry leaders.