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Latest Posts
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  • How to Track the Success of Your Online Ads

    April 12, 2019 by in Digital Advertising Jeanne Lobman - Leave a comment
    Coworkers working on a online ads campaign at Search Influence in New Orleans, LA

    Marketing can sometimes feel like a black box to business owners. Luckily, with digital marketing, there are ways to track pretty much everything so that you can know exactly how your campaigns are performing. As a marketer, I’m often up to my elbows in Excel sheets, pouring through the data …
    Continue Reading >>

  • Common Google Analytics Terms Explained

    April 05, 2019 by in Digital Advertising Teri Murphy - Leave a comment
    Employee at Search Influence in New Orleans, LA working Google Ads for client

    Google Analytics is a free service provided by our friends at Google that automatically collects and allows you to analyze data about your website visitors. Google Analytics is an essential tool for digital marketers, businesses, bloggers, and everyone in between with a website. Google Analytics can help guide your decision-making …
    Continue Reading >>

  • How to Navigate the NEW Google Adwords Experience

    May 31, 2018 by in Digital Advertising Jeanne Lobman - Leave a comment

    AdWords recently announced that they are fully switching to the new experience by the end of the year, and I’m here to tell you it’s going to be okay! The new experience has been available to all advertisers since October, but we’ve had exclusive access for a while and have …
    Continue Reading >>

  • Why Are My Ads Disapproved by Google’s Misleading Content Policy?

    May 25, 2018 by in Digital Advertising Jordan Polhemus - 1 comment

    In its continual quest to better serve users, Google has cracked down on misleading content in advertisements as well as website content. When your advertising campaign is slammed for “misleading content,” it can come as quite a surprise. Because Google holds advertisers to a high standard, some of the violations …
    Continue Reading >>

  • Successful Physicians Do This to Quickly Increase Their Online Presence

    April 07, 2016 by in Healthcare Marketing, Industry Insights admin - Leave a comment

    Gone are the days when Americans simply used the Internet to merely research symptoms they or their loved ones were experiencing. Instead, they are now going online to determine which doctors to see, what treatment to get, and what services a hospital might provide — and using that information to …
    Continue Reading >>

  • Earn More Facebook Friends for Your Business with These 4 Tips

    February 11, 2016 by in Social Media Search Influence Alumni - Leave a comment

    According to the National Day Calendar, what we all know as February 11 is actually observed as National Make A Friend Day, not to be confused with June 8, which is National Best Friends Day (though we celebrate that here, too!). As it is described on the National Day Calendar website, …
    Continue Reading >>

  • A War of Words: 4 Tips to Help Lawyers Win the Cost-Per-Click Bidding Wars

    January 06, 2016 by in Digital Advertising Search Influence Alumni - Leave a comment

    Whether a veteran attorney or a recent law school graduate, legal professionals have likely noticed that the world of generating leads and winning new clients has changed drastically. While tried and true marketing methods such as word of mouth and putting your picture on a billboard still have their place, …
    Continue Reading >>

  • Go Go Google Grantspro

    August 17, 2015 by in Industry Insights Search Influence Alumni - Leave a comment

    Being a Google Grants Pro: So you’ve heard of Google Ad Grants … in fact, you applied to be a part of the program ages ago. IN FACT, you have been a part of the Google Ad Grants program since like 2005 and you’ve been running campaigns in AdWords to …
    Continue Reading >>

  • Running With The Pack: Competing in Local Search Just Got Harder

    August 14, 2015 by in SEO Search Influence Alumni - 2 comments

    Overnight on Aug. 6, Google updated search results for mobile and desktop searches from local seven-pack to a three-pack. This is not just in the United States; it seems to be worldwide and rolled out at one time. It’s really early to start dissecting this change, but I’m not seeing …
    Continue Reading >>

  • Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending

    May 22, 2015 by in Healthcare Marketing, Industry Insights Search Influence Alumni - Leave a comment
    Plastic Surgery Medical Marketing Image - Search Influence

    Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short …
    Continue Reading >>

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